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23/12/2024

627. That's the number of Giving Tuesday (GT) emails I received. As I do each year, I analyze every one of them and share with you email tips, advice and best practices. In part three of the 2024 review, I discuss gratitude, good copy, impact images, you vs. we, payment methods and more. I hope you'll read, see what to do and what to avoid and then use what you've learned in your year-end and 2025 emails.

Learn and implement email tips, expert advice and best practices from the Giving Tuesday 2024 Emails part three.

19/12/2024

I'm hoping your year-end campaign is bringing in brand new donors. But that success can turn into a nightmare, considering that the first time donor retention rate in the sector is a measly 20%. So what do you have to do? Learn how to properly welcome and steward new donors. The goal? Retention. Costs less than acquisition.

Year-end fundraising is in full swing. I hope your campaign is going well so far. Perhaps you also participated in Giving Tuesday. The latter often brings in new donors, which you never want to tak…

16/12/2024

You have all your year-end emails ready to be sent. You've reviewed the content, added a great image, made sure the CTA link works. But what about the email subject line? Here's how to compose fundraising email subject lines that will boost opens. 35% of people open an email based on subject line alone which means your subject lines have to shine.

A step-by-step playbook for writing better fundraising email subject lines — plus real-world examples and data to back it all up.

12/12/2024

You're going to embark on a fundraising campaign. One of the questions you should ask is: Who will be the face of the campaign? That person's picture might appear in letters, email and social media posts and they'll star in your videos. Here's how one org tested who would be the best message messenger for their campaign. Testing in advance allowed them to maximize donations to the campaign.

Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger…

11/12/2024

I know it's probably the last thing you wanna think about but 2025 is only three weeks away. Do you have a fundraising plan? A strategy for growth? Here's how to put together your annual fundraising plan. Without a plan you're stuck with spray and pray. Probably not a formula for growth.

Determine how to set SMART goals with an annual fundraising plan. Check out this blog post for an annual fundraising plan template.

10/12/2024

As I do each year, I have reviewed and analyzed all 627 Giving Tuesday emails that reached my inbox. Holy crow. In part one of my review, I look at personalization, storytelling, matching campaigns, bad content and more. I share email tips and best practices you can learn from and use. Also, read till the end and when you finish "the ugly" section, email me and lemme know if you've ever experienced something similar.

Learn from an analysis of over 600 emails: Email fundraising and marketing lessons from Giving Tuesday 2024 emails part one

26/11/2024

I enjoy sharing with you ideas from nonprofits around the world. I especially like ideas which are simple but creative and help solve a problem. Watch who the Glasgow Children's Hospital Charity hired to spend time with the kids they treat. Simple idea but smart. I'll bet the kids love it!

Steven Mair is the Glasgow Children's Hospital Charity's new gamer in residence

25/11/2024

If you work for an org, I'm sure you've had a boss who has told you to go out and find a few 7-figure donors. Piece of cake! 🙄 But there are ways you can find new major donors. Learn 4 prospect research tips to uncovering major giving opps. Major giving shouldn't be your only focus but it should absolutely be on your radar and part of your fundraising strategy.

Whether you work for a university launching a new scholarship fund, an art museum opening a new gallery wing, or an animal shelter purchasing new veterinary care equipment, securing major gifts is critical for all types of nonprofits to achieve their most ambitious mission-related goals.However, you...

21/11/2024

How many hours did you work on your year-end fundraising appeal? How many rounds of edits did it go thru? How much stress did it cause you? Now I'd like to know: Did you spend just as much- if not more!- time on your thank you letter? Because if not, you're doing it wrong. Why is it so hard for orgs to say a proper thank you?! Great and memorable gratitude boosts retention and lifetime value of donor. So yes, the appeal matters but the thank you matters just as much if not more.

Why is it so hard to say thank you? It really shouldn't be. Gratitude is important to strong relationships - and that's what you want!

19/11/2024

Right now you're hyper focused on your year-end campaign. Hopefully the direct mail packet is out the door and you're all ready with your emails, texts and social media posts. But that's all about asking for money. What happens on the day after? I provide 7 things to prepare for what comes after the campaign. It's not about the ask or the money.

At year-end nonprofits are very busy asking people for money. But they have to remember what to do the day after they ask.

18/11/2024

Today I'm sharing with you a downloadable fundraising thermometer. You can use it on your site and in emails to track your year-end campaign and show people how much left till you hit your goal. The post shares how and when to use it and thermometer best practices. Definitely worth reading, downloading and using.

Use this free fundraising thermometer to customize your own modern fundraising tracker. Edit, download, and embed at anytime for free.

14/11/2024

A lot of times orgs will name buildings and the like after major donors. After all, they gave the money to build it so they should get the credit. But sometimes a building should be named after the right person, not necessarily the person with the deepest pockets. I highly suggest you watch this video. I know there's a chase after big donations right now in our sector. But sometimes the best people aren't the richest.

Custodian Claudene Wilson is so dedicated to Swedeborg District lll Elementary School that, over the past 30 years, she has taken on many additional responsibilities.

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