
24/09/2025
In 2015, Dan Price, CEO of Gravity Payments in Seattle, made global headlines when he cut his own $1.1 million salary to $70,000 so he could raise the minimum salary of all employees to $70,000. Critics called it reckless, predicting bankruptcy. But the results were extraordinary.
Employee satisfaction skyrocketed, retention hit 100%, and productivity soared. Within just a few years, Gravity’s revenue tripled and its customer base doubled, proving that investing in people pays off. Employees used their higher incomes to buy homes, pay off debts, and start families, creating long-term loyalty and motivation.
Price’s move also attracted top talent without massive recruitment costs. Instead of constant turnover — a huge drain on most companies — Gravity built a culture of trust, fairness, and shared success. Today, his decision is studied at Harvard Business School as a case of how ethical leadership can align profit with people.
This bold experiment challenges traditional capitalism. It shows that closing the wage gap, reducing financial stress, and valuing workers can actually drive higher business performance. Price himself said, “If I had to choose between being rich alone or helping my team succeed together, I’d choose the team every time.”
His story proves that the real bottom line is happy employees = successful business.