Justine Friedman Registered Clinical Dietician and Mindset Mentor

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Justine Friedman Registered Clinical Dietician and Mindset Mentor

Empowering busy women over 40 to stay motivated & confident to make nourishing food choices. Easily fuel yourself without feeling deprived or restricted.

Feel in control of your eating, & successfully reach your wellness goals. Create sustainable habits

17/03/2026

How amazing that we all keep going, despite everything we are living through.

I am in awe of our resilience!

Yes, we are all functioning on less sleep and with our minds constantly waiting for another alert or siren. But we are also still working, moving our bodies, and for the most part eating well.

This is what I am witnessing with my clients.

Some have taken a step back from our regular meetings, and I totally understand why. But many are consistently showing up for themselves, and it is helping them immensely.

When our energy is low, poor food choices, although quick, easy, and tasty in the moment, often result in lower energy and cause irritability once the immediate boost wears off.

This is what my clients and I are working on right now (and I am doing the same for myself, too). For those who were following my guidance before the war, it has been much easier for them.

Right now, the focus is not on trying to do things perfectly. It is small, supportive choices that nourish the body and keep energy steady — things like including protein with meals, staying hydrated, and having simple, nourishing foods available so we are not running purely on adrenaline and sugar.

Even in difficult times, taking care of our bodies gives us strength — physically and emotionally.

I feel incredibly proud of the women I work with who are continuing to prioritize their health in whatever way they can right now.

And if you are feeling that your routines have completely fallen apart, please know that this is normal. When things settle, you can gently rebuild them.

If anyone would like some guidance on how to keep your energy steady and nourish your body during this stressful time, you are very welcome to reach out to me. I am always happy to help.

Stay safe and stay supported!

www.justinefriedman.com

23/02/2026

There’s a quiet grief many women carry in midlife — the feeling of no longer recognising their bodies.

It often shows up as:

• frustration with weight changes

• disconnection from self

• guilt for struggling when “everything looks fine”

• confusion about what their body now needs

Missing the body you once had is normal and makes you profoundly human.

What I see clinically, again and again, is this:

Women are overwhelmed and depleted, and midlife is asking them to evolve how they care for themselves.

When old strategies stop working (like extreme diets and pushing cardio as exercise), trust in the body slowly erodes — and too often, women blame themselves.

My role is to help clients rebuild that trust.

I support women who feel uncomfortable in their bodies and who are struggling to find willpower by offering:

✔ personalised nutrition and lifestyle guidance

✔ compassionate, non-restrictive approaches

✔ education around hormonal changes (without overwhelm)

✔ practical tools to create sustainable habits

✔ emotional support alongside physical health

This isn’t about going backwards and trying old approaches that stopped working.

It’s about building a new relationship with your body — one that fits the woman you are now.

And most importantly: no one has to navigate this alone.

The right support can make all the difference.

If this resonates, I’d love to stay connected 🤍

Reach out and explore how working with me can give you clarity, personalised guidance, and steady support as you navigate these changes.

www.justinefriedman.com

15/02/2026

🌸 Looking for something fun (and meaningful) to do tomorrow evening?

Join me at the Pre-Purim Extravaganza
📅 Monday, Feb 16
🕕 6:00–8:30 PM
📍 Nefesh B’Nefesh – Cinema City

I’ll be there offering FREE 5-minute mini consults — so if you’ve been wanting to ask about:

✔ Weight changes
✔ Emotional eating
✔ Energy or digestion
✔ Hormonal or stress-related struggles

…pull up a chair and come chat 💛

I’m also giving away a Power Hour Consultation (₪750 value!) in the raffle — a personalised session to help you create sustainable nutrition & lifestyle changes.

Come shop, socialize, enjoy desserts, enter raffles — and take a small step toward feeling better in your body.

Bring a friend and come say hi — I’d love to meet you in person.

See you tomorrow evening ✨

Entrance is free, but you must register. Use this link to sign up http://aventix.co.il/moreinfo/ppe3

08/02/2026

🎉 8 DAYS TO GO! 🎉
The countdown is officially on for the Pre-Purim Extravaganza — and I cannot wait to see you there!

If you’re craving a fun women’s night out (with shopping, desserts, raffles, and great vibes), this is for you 💜

✨ I’ll be there as a vendor
✨ Offering short FREE mini consults at my table
✨ AND giving away a Power Hour Consultation valued at 750 NIS in the raffle!

This is your chance to:
💫 Get expert support around nutrition & lifestyle
💫 Ask your burning wellness questions
💫 Treat yourself before Purim
💫 And maybe walk away with a Power Hour with me!

📅 Sunday, Feb 16th | 6:00–8:30 PM
📍 Nefesh B’Nefesh – Cinema City
🎟 Entry is FREE — but registration is required:

👉 Register here: http://aventix.co.il/moreinfo/ppe3

Grab a friend, save your spot, and come say hi — I’d love to meet you in person 💕

Let the Purim fun begin! 🎭✨

02/02/2026

Ladies, come and join me for a fun night out in 2 weeks at the pre-Purim extravaganza.

Entry is free, but you must sign up using this link http://aventix.co.il/moreinfo/ppe3

I am giving away a power hour consultation for the raffle valued at 750 NIS, and there are many other prizes from other vendors on offer. I am also offering short free consultations at my table!

So if you have been wanting to get expert advice on a nutrition or lifestyle-related topic, this is your opportunity!

Plus, come and shop for all your Purim extras!

Hope to see you there!

01/02/2026

Tu B’Shevat: A New Way to Think About Eating 🌳

Tu B’Shevat is often called the “New Year for the Trees,” but at its heart, it’s really about renewal beneath the surface.

At this time of year, trees don’t look particularly impressive.
They’re bare. Quiet. Still.

And yet — deep inside — something is shifting.
Sap begins to rise. Growth is already underway, even if we can’t see it yet.

This month in the Jewish calendar is traditionally connected to eating — not in terms of rules or restriction, but in how we eat and how we relate to food.

What if eating wasn’t about “good” or “bad” foods?
What if it wasn’t about control, guilt, or getting it “right”?

What if it was about:
• Listening instead of judging
• Nourishing instead of fighting
• Eating in partnership with your body — not against it

Tu B’Shevat invites us to slow down, taste, notice, and reconnect — to food, to ourselves, and to the wisdom our bodies already hold.

Gentle growth counts.
Quiet change matters.
And honoring your body — just as it is — is already enough 🌱

Read my full new blog post here https://www.justinefriedman.com/blogs/tu-bshevat-eating-in-partnership-with-your-body

Tu B'Shevat sameach

25/01/2026

After 25+ years as a clinical dietitian, I know this to be true:

Letting go of dieting rules without support can feel scary — especially in midlife.

Choosing partnership with your body isn’t about “doing whatever you want.” It’s about learning how to listen, respond, and understand what your body needs now. And that process often works best with guidance.

I’ve written a new blog about why professional support makes such a difference when healing your relationship with food — and why you don’t have to navigate this alone.

If you’ve ever felt stuck between wanting freedom from dieting and fearing what happens without rules, this will speak to you.

Read the blog here:
https://www.justinefriedman.com/blogs/finding-control-without-restriction-why-guidance-matters

18/01/2026

My word for 2026 is Partnership.

Not partnership with another programme, plan, or set of rules —
but partnership with your own body.

After 25+ years as a clinical dietician, I’ve seen this pattern over and over again:
women who feel “out of control” around food aren’t lacking discipline — they’ve lost trust in themselves.

Diet culture teaches us to fight our bodies.
To control, restrict, and override signals like hunger, cravings, and fatigue.

But what if the problem isn’t your willpower…
What if it’s the relationship?

I’ve just written a blog about choosing partnership over dieting — especially in midlife — and how working with your body can lead to calmer eating, less guilt, and more sustainable change.

If you’ve ever felt stuck in the cycle of being “good,” falling off track, and starting again — this may resonate.

You can read the full blog here: https://www.justinefriedman.com/blogs/partnership-a-different-way-to-get-to-your-health-and-weight-goals

12/01/2026

25+ years of clinical work has shown me this:

When women stop fighting their bodies, results finally stick.

I’ve watched so many smart, capable women blame themselves when things stop working the way they used to.

They eat “better.”
They try harder.
They push through exhaustion.
They follow more rules.

And yet…
their energy drops,
their weight shifts,
their sleep suffers,
and their confidence slowly erodes.

What I’ve learned — both professionally and personally — is that midlife isn’t the time to wage war on your body.

It’s the time to listen more closely.

Your body isn’t broken.
It’s adapting.

And when you stop forcing it to behave like it did at 30, and start working with what it needs now — that’s when change becomes sustainable.

Less punishment.
More partnership.
Smaller, realistic steps.
A lot more compassion.

If this resonates and you’re curious about how I support women through this phase in a grounded, science-based way, you’re very welcome to reach out and ask about my work. 🤍

15/12/2025

Chanukah food can hold a lot of drama.

Latkes.
Doughnuts.
Oil.

And this year, it’s all happening alongside very real grief and shock after the horrific events at Bondi Beach — a reminder of the painful duality so many of us are holding right now.

Joy and sorrow.
Light and darkness.
Celebration and heartbreak — at the same time.

For many of my clients, this can add to the challenge of still showing up to nourish their bodies while wanting to enjoy this special time with their family and friends.

If you are feeling stuck in this, here’s something important to hold onto-

Enjoying Chanukah food does not cancel out the balanced habits you’re building in the background.

Eating regular meals, staying hydrated, including protein, vegetables, and carbs — all of that still matters, even when latkes and doughnuts are part of the picture.

You don’t need to give up caring for your body in order to enjoy the holiday.

And you don’t need to avoid holiday food to stay steady.

Both can exist at once — just like everything else we’re holding right now.

Have the latke.
Enjoy the doughnut.
Eat your normal meals.
Sit down.
Eat slowly.

When your foundations are in place, your body is far more resilient than you’ve been led to believe - and one latke or doughnut is not going to undo all the great choices you are making.

This Chanukah, test out how it feels to reduce the all-or-nothing thinking that is keeping you stuck from progressing to reach your weight and wellness goals.

That’s not “letting go.”
That’s building the consistency that actually leads to change.

30/11/2025

✨ Understanding Midlife Weight Changes: A Practical Webinar for Women 40+

I’m excited to share that I’ll be a guest speaker at an upcoming webinar by on 4 December, where we’ll be diving into one of the most common (and most frustrating) challenges women face in midlife: unexpected weight changes, bloating, and feeling “heavy” in your own body.

If you’ve been feeling stuck, uncomfortable, or confused about what your body is doing lately — you are far from alone.
And you don’t need another restrictive plan or “push harder” advice. You need clarity, compassion, and the right tools.

During this session, we’ll explore:
✔️ What really drives midlife weight changes (it’s not just calories in/calories out)
✔️ Practical, science-based steps you can begin using immediately
✔️ How mindset and emotional wellbeing shape our ability to create sustainable change
✔️ Gentle guidance to help you feel lighter — in body and mind

📅 Date: 4 December
🕕 Time: 18:00 SAST
💰 Cost: R149 / ₪29
🎟 Register here: https://forms.gle/1tLNonq6X3rCejPJ9

If you’re navigating perimenopause or menopause and want a clearer path forward, I’d love for you to join us.

Let’s rethink midlife weight — with knowledge, compassion, and support.

Address

Modi`in
7169365

Telephone

+972538470289

Website

http://www.justinefriedman.com/, https://justinefriedmanclinicaldietician.zohobookings.com/#/claritycall, https://www.ju

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