Who else in 1976, when India was still just competing and thoughtfully fighting its own existence, and when all people took Ayurveda as just a home based practiced science and so all home had their own made Ayurveda suggestion and combination, did Lt. Dr Ilaben Chandulal Shah think of starting her own practice in the field. Dr Joshi, did she dare to start a centre at Bhairav nath chowk, Maninagar,
Ahmedabad. Working hard day and night, referring old literature, highlighting diagnosis, medicinal combination, convincing one rare patient that might come to her doorstep, without being de-motivated, was Lt. For 3 years, this tough time tested her and then people started coming to her. In 1979, started our Pushti Co-operation, as a aid to produce
Today the same little sibling has grown to 3 owned centre, outdoor franchises and own manufacturing unit with her blessings.
