Sahaja Samrudha Organic Producer Company Ltd (SSOPCL) marketing under the brand name “Sahaja Organics” was formed in 2010. The Producer Company is a unique concept wholly owned by organic producers, who are necessarily primary producers committed to protecting the environment, and providing quality and health food with concern for consumers health. The company is constantly dedicated in promoting organic produce for rural farmers in urban areas. With the object of making a mark in the urban market and building its brand, Sahaja Organics is already the largest wholesaler of organic rice, pulses and millets in Karnataka and has developed a connectivity network of consumers and producers for procurement & supply. Sahaja Organics is committed to providing healthy, culturally diverse, high quality, nutritious and ecologically sustainable food with its large network of about 1500 individual organic farmers and 20 organic producer groups. The producers of organic foods are spread across Karnataka and some parts of Tamil nadu, Kerala and Andhra Pradesh producing traditional varieties of foods. Sahaja Organic promotes only organic and traditional crops of rice, millets and pulses. The Producer Company offers products at most reasonable prices to consumers without compromising on the quality, purity and goodness of organic and also providing earmarked prices to its organic producers. While the mission of ‘Improving the livelihood of farmers’ stills holds true today, the company has evolved to be a strong producer of Certified Organic foods.
