Lateral Thinkers

15/02/2024

Hello! Lateral Thinkers PR has been growing steadily and in the past few months, we have welcomed several new clients on board. We are therefore, looking to grow our team to work on our portfolio of clients.

Shout out for candidates with 2-5 years of industry experience, which can include Marketing Communication, Journalism and PR. Preferably people who are good at written and oral communication, with storytelling capabilities.

Job Profile
Content Creation | Drafting documents such as press releases, pitch notes, authored articles etc.
Media Relations
Client counselling

Any lead or reference will be highly appreciated as our requirement is urgent!

Please reach out to: urmila@lateralthinkers.co.in / lokesh@lateralthinkers.co.in

Thank you in advance! 😊

15/02/2023

Sunpure, South India's largest edible oil brand makes a grand entry to Maharashtra...

With this acquisition, MK Agrotech aims to strengthen Sunpure’s presence in the Maharashtra market and achieve a revenue of Rs 120 crore in FY 2023-24 from the region.

12/11/2022

“The greatest glory in living lies not in never falling, but in rising every time we fall” ~ Nelson Mandela

The Indian dream of success is a dream of hard challenges, immense passion and hard work, and more importantly of incredible humane resilience. PC Musthafa - CEO & Co-founder, iD Fresh
talks to India's best known author, Chetan Bhagat about the various facets of his life, what led him to entrepreneurship, and how idli-dosa batter became his natural choice of business.

Don't miss Deeptalk with PC Musthafa, Co-founder of ID Foods. Watch him open up about his journey of entrepreneurship in this episode.Credits:Producer - Bhak...

01/11/2022

https://www.google.com/amp/s/bestmediainfo.com/amp/2022/11/sunpure-reiterates-value-of-purity-and-trust-through-makesyourfoodspecial-campaign

Best Media Info: The campaign is looking at strengthening the deep connect the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, Maharashtra, and Kerala| Ad Craft News

20/10/2022

https://www.mid-day.com/brand-media/article/some-successfully-completes-its-maiden-management-development-programme-23251330

The programme was conducted in collaboration with Ahmedabad University for the employees of BetterPlace, a Bengaluru-based HR tech company. The 24-week-long managerial skills programme breaks new ground in empowering employees with key managerial skills.

17/10/2022

https://www.google.com/amp/s/www.moneycontrol.com/news/trends/lifestyle-trends/future-of-fountain-pens-william-penn-nikhil-ranjan-interview-9336241.html/amp

Do people really use ink pens? We asked someone who has been investing in writing instruments.

18/08/2022

https://www.mediainfoline.com/agency/lateral-thinkers-william-penn

India’s foremost premium writing instrument brand, William Penn appoints Lateral Thinkers as its Public Relations agency.

09/08/2022

https://zeenews.india.com/health/craving-snacks-here-are-five-healthy-comfort-snacking-recipes-2495231

Snacking need not be unhealthy if done right.

09/08/2022

On the 75th year of Indian independence, a Made-in-India brand, William Penn acquires a century old and iconic American company, Sheaffer. Testimony to 's rising clout and quest for growth...

https://www.google.com/amp/s/www.livemint.com/companies/news/william-penn-acquires-sheaffer-brand/amp-11659979662080.html

The Bengaluru-based firm has acquired Sheaffer’s complete product portfolio, comprising premium pens, journals and gift sets, and licences from A.T. Cross Co.

06/08/2022

https://m.economictimes.com/industry/services/retail/lulu-group-intl-plans-to-expand-in-india-over-the-next-few-years/articleshow/93372468.cms

With an annual turnover worth $ 8 billion and a workforce of over 50,000 globally, the Lulu group has announced investments of over Rs 19, 000 crore in India, for malls, hypermarkets, food processing centres, and all related businesses. In India, Lulu currently operates five shopping malls—in Koch...

04/07/2022

https://www.indiatoday.in/amp/impact-feature/story/how-nandu-s-is-democratising-the-right-to-good-meat-1970148-2022-07-04

When the country's fastest-growing omni channel and hyper local meat brand launches a campaign titled 'Right to Good Meat', the message is loud and clear.

24/06/2022

https://www.google.com/amp/s/m.timesofindia.com/city/bengaluru/these-visually-impaired-girls-help-screen-women-for-breast-cancer/amp_articleshow/92416721.cms

Ayesha, 22, a visually impaired graduate had always been sharp and ambitious. But, she was always troubled with the way that people viewed her because