08/04/2026
“Treatment failed.”
Or did it?
1 in 2 patients struggle with cost.
70% (not 70) experience deteriorated quality of life.
So they skip. Delay. Stop.
Not because they don’t want to fight.
Because no one is supporting the fight.
And then they come back…with progressive disease.
Financial toxicity. Poor quality of life.
We’ve normalised this.
We shouldn’t.
Because a treatment doesn’t fail….
We fail the patient!