13/05/2017
Face Serum, The FAQs
You are not alone in having no earthly idea what a serum is. Even if you're the proud owner of several serums, it's not a particularly clear product on it's surface. Think of the contradictions: It's moisturizing, but you still use moisturizer. It can be oily, but it's not necessarily face oil. It can be watery, but is it essence?
Skincare should never stress you out (that would sort of defeat the purpose)
What is serum?
Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can pe*****te deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles and agespots.
Is serum a moisturizer?
Yes and no. Serums can be chock-full of moisturizing ingredients (hyaluronic acid, ceramides) to help skin retain moisture. But, that doesn't make them moisturizers in the traditional sense.
Face lotions and creams are richer and create a barrier on top of the skin to keep all that good stuff in.
How often should I use my serum?
once a day will probably cover your bases.
Why Serums are expensive?
Yes, serums tend to be on the pricier end of the skincare spectrum. But for a pretty decent reason! Remember that bit about being super concentrated and potent? You are getting your bang for your buck here...
Is serum right for your skin?
Probably. Get to know your ingredients first. If you're...
Acne-prone: Look for vitamin C (increases collagen production, enhances skin’s repair process, and reduces inflammation), retinol (also an antioxidant, reduces inflammation), zinc (soothes irritation, regulates oil production), and salicylic acid (unclogs pores).
Dry: Look for vitamin E (an antioxidant, protects cells from oxidative damage), niacinamide (improves skin elasticity, increases ceramide levels in skin), glycolic acid (gently exfoliates and lightens discoloration), and hyaluronic acid (retains moisture).
Feeling dull: Look for antioxidants like green tea extract, resveratrol, ferulic acid (these combat free radicals, increase effectiveness of sunscreen by day, and promote cellular repair and healing by night).
A word of caution: Because serums are super potent, more is not always better. Be careful before piling it on. Powerful ingredients can irritate sensitive skin. Always patch-test accordingly.
