NRC and SR Agro, SR Agro, 14, Reddy Street, Virugambakkam, Chennai (2025)

22/08/2025

Why Direct Access to Decision Makers Ensures Long-Term Business Success | SR Agro
Mr. Athipati Pandian, Founder of NRC Fresh Cuts, shares a key lesson from his seven-year journey in fresh cut vegetable processing. Initially, he had 10 clients—five decision makers and five managers. Today, all decision makers remain loyal, while only two managers still receive irregular supplies. He learned that building direct relationships with decision makers is essential for long-term business sustainability. Managers often focus on short-term goals, making problem-solving and growth planning difficult. Now, Mr. Pandian ensures face-to-face meetings with decision makers when onboarding clients, fostering stronger, lasting partnerships. Prioritize direct conversations with those who lead for lasting success.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

Founded in 2019, NRC Agro addresses the growing demand for convenient, high-quality fresh-cut vegetables. Our advanced facility in Chennai processes up to 10 metric tons daily, serving corporates, the HORECA sector, and a growing B2C market. We offer a diverse product range including fresh vegetables like green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and gourds. Our frozen and processed foods line features frozen green peas, sweet corn, and premium processed items under the NRC brand.

Our fully automated facility handles 37 types of precision-cut vegetables daily, ensuring top quality and freshness for corporate and export clients, with weekly consignments to Singapore. Operating from Chennai and Bengaluru, we leverage cutting-edge automation and strong supply chains to meet international standards.

Ideal for home cooks, office-goers, caterers, and chefs, our fresh-cut vegetables save time, reduce labor, and maintain superior quality and hygiene.

Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
Let’s connect to explore how NRC Agro can support your business with fresh, high-quality vegetable solutions! 🚀
🔺🔸🔻

14/08/2025

I explain the Power of SOPs in Small-Scale Business Operations | SR Agro
Mr. Athipati Pandian, Founder and Fresh Cut Vegetable Processing expert, stresses the importance of Standard Operating Procedures (SOPs) for small businesses. While common in large industries, SOPs are vital for small teams managing sales, marketing, quotations, and collections. SOPs provide clear, step-by-step instructions to handle routine tasks efficiently. For example, a sales enquiry SOP outlines noting requirements, sending quotations via email or WhatsApp, following up, collecting payments, and processing orders. This clarity boosts efficiency, accountability, and consistency, even with new staff. At NRC Fresh Cuts, SOPs across all departments ensure high-quality, consistent vegetable processing despite high order volumes.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

07/08/2025

Why Fresh Cut Vegetables Are Worth the Cost – Let Me Explain | SR Agro
Many people believe that fresh cut vegetables are expensive, but Mr. Athipati Pandian, Founder and Expert in Fresh Cut Vegetable Processing, explains why their cost is justified. The price reflects the high standards of quality, hygiene, and time invested in preparing these vegetables. Unlike regular vegetables, fresh cut vegetables are carefully processed to ensure cleanliness and convenience, saving you valuable time in meal preparation.

When you consider these factors, fresh cut vegetables prove to be both efficient and economical. They reduce your effort without compromising on freshness or safety. For residents in Chennai looking to save time while maintaining quality in their kitchen, Mr. Pandian offers fresh cut vegetables in any quantity to suit your needs. Choosing fresh cut vegetables is a smart choice for busy households seeking convenience without sacrificing health and hygiene.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

01/08/2025

Behind the Scenes: 8 Processing Steps for Nutrient-Rich Cut Vegetables | SR Agro
Mr. Athipati Pandian, Founder and Expert in Fresh Cut Vegetable Processing, outlines the 8 key steps that ensure the quality, freshness, and nutritional value of pre-cut vegetables. The process begins with receiving and sorting fresh vegetables, followed by chilling and thorough washing to remove impurities. Next, the vegetables are cut according to customer requirements, then packed based on order size and quantity. Post-packaging, they undergo another chilling process to maintain freshness before final delivery.

When these steps are strictly followed, the result is high-quality, safe, and nutrient-rich cut vegetables ready for consumption.

If you’re purchasing pre-cut vegetables from a supermarket or store, it’s worth asking: Are these 8 processing steps being followed? It’s a simple question that can help ensure you're getting the best product for your health and family.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

18/07/2025

Fresh Cut Vegetables with Optimal Temperature Control – NRC’s Nutrient-Rich Solution | SR Agro
At home, when you buy, cut, and cook vegetables immediately, the freshness and nutrients remain intact. But when vegetables are pre-cut and stored without proper temperature, they lose both freshness and nutrition. This challenge is even greater for restaurants, caterers, and hotels handling large volumes.
Mr. Athipati Pandian – Founder and Expert in Fresh Cut Vegetable Processing – explains how NRC Fresh Cut Vegetables solve this issue. From procurement to cleaning, cutting, processing, packing, and storage, each step is managed at its optimal temperature. This ensures the vegetables retain their freshness and nutrients.
Even during delivery, vegetables are transported in temperature-controlled vans and stored in the client’s chiller by trained staff. From farm to kitchen, temperature is consistently maintained until the chef opens the packet.
If you’re in Chennai and need fresh, nutrient-packed vegetables delivered with precision, NRC is your trusted solution.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

12/07/2025

Consistency That Defines Quality – The NRC Fresh Cuts Promise | NRC
Ever wonder why your favorite dish always looks and tastes the same? One reason is the precision of uniform vegetable cuts. At NRC Fresh Cuts, consistency is key. Founder and expert Mr. Athipati Pandian ensures 100% accuracy through three steps: high-speed calibrated machinery, strict quality checks at every stage, and a final pre-dispatch inspection. This meticulous process guarantees every batch meets top standards for freshness and precision. Serving restaurants, hotels, and catering services across Chennai, NRC Fresh Cuts helps elevate your brand with consistently cut vegetables. Trust NRC Fresh Cuts—because your dish deserves perfection in every slice

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

11/07/2025

Last-Minute Banquet Orders? NRC Fresh Cuts Has You Covered | NRC
In India, when organizing a banquet or event, inviting 1000 people often means 1500 may actually show up—making last-minute food preparation a major challenge. Cutting and preparing large volumes of vegetables in a hurry becomes nearly impossible. That’s where NRC Fresh Cuts steps in. Mr. Athipati Pandian, Founder of NRC Fresh Cuts and an expert in fresh-cut vegetable processing, shares a real success story. A regular client, the Taj Group of Hotels, initially ordered 2000 kg of cut vegetables for a banquet. After delivery, they urgently needed another 1000 kg due to a surge in guests. Within just 5 hours, NRC processed over 25 types of vegetables, cleaned, cut, packed, and delivered the entire order—on time. The result? A happy hotel team and an even happier client. Whether you're a hotel, restaurant, or caterer in Chennai, NRC Fresh Cuts can deliver 100 kg or 1000 kg of ready-to-cook vegetables in record time.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

05/06/2025

Surviving a 70% Loss: A Fresh Take on Sustainable Business Growth | NRC
Mr. Athipati Pandian, Founder of NRC Fresh Cuts and an expert in fresh-cut vegetable processing, shares a hard-earned business lesson. After starting in 2019 with a small daily volume, the company quickly scaled when a major client began taking 70% of their production. For two years, business ran smoothly—until that client suddenly shut down overnight, halting most of their daily orders.
The setback was massive, taking nearly two years to recover. During that time, Athipati shifted strategy: instead of depending on a few big clients, he diversified the customer base with 10–15 small and medium-scale clients. This pivot ensured business stability, sustainable growth, and reduced risk.
Today, NRC Fresh Cuts handles over 10 tons of vegetables per day, serving caterers, restaurants, hotels, and B2C customers, ranging from 1kg to 1000kg orders daily.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

30/05/2025

How I Grew from 100 Kg to 10 Tons: The Power of Financial Clarity | SR Agro
Mr. Athipati Pandian, Founder and Expert in Fresh Cut Vegetable Processing, shares a powerful lesson every entrepreneur must learn: finance is the backbone of any startup.
Reflecting on his own journey, he shares how in 2019, his startup began processing just 100 kg of vegetables per month. By mastering sales, marketing, and especially finance, his company now handles 10 tons per day in 2025. He candidly admits that mistakes in operations or marketing can be corrected, but financial missteps are harder to recover from.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Geographic Footprint
📍 Headquarters & Flagship Facility: Virugambakkam & Koyambedu, Chennai, Tamil Nadu.
📍 Retail & Semi-Wholesale Operations: NRC Daily Fresh, Bengaluru, Karnataka.
📍 Export Operations: Weekly consignments to Singapore.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

21/05/2025

Save Time in the Kitchen with NRC Fresh Cuts! | NRC
Everyone enjoys freshly prepared food, but behind the scenes lies a time-consuming process—washing, chopping, and preparing vegetables. To simplify this for both households and restaurants, Mr. Athipati Pandian, a seasoned expert in Fresh-Cut Vegetable Processing, introduces NRC Fresh Cuts. This initiative offers ready-to-use, freshly cut vegetables that are hygienic, high-quality, and free from preservatives. At NRC Fresh Cuts, the process starts with carefully sourcing fresh vegetables, followed by thorough cleaning and precise cutting based on customer requirements. Whether you're a busy home cook or a restaurant owner, these fresh-cut vegetables save time and effort without compromising on quality or taste.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing
In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Geographic Footprint
📍 Headquarters & Flagship Facility: Virugambakkam & Koyambedu, Chennai, Tamil Nadu.
📍 Retail & Semi-Wholesale Operations: NRC Daily Fresh, Bengaluru, Karnataka.
📍 Export Operations: Weekly consignments to Singapore.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

14/05/2025

I Will Explain How Fresh Cut Vegetables Can Boost Your Restaurant’s Efficiency
In many restaurants, a significant amount of time is spent not in cooking, but in preparing ingredients—especially cutting vegetables. According to Mr. Athipati Pandian, Founder and Expert in Fresh Cut Vegetable Processing, the time spent on washing, cutting, and preparing vegetables before cooking can be a major drain on resources. His solution? Fresh Cut Vegetables. By using pre-cut vegetables, restaurants can skip the labor-intensive process of washing, peeling, and chopping, allowing them to focus directly on cooking and serving delicious meals. This not only saves valuable time but also reduces labor costs and minimizes wastage.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing

In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Geographic Footprint
📍 Headquarters & Flagship Facility: Virugambakkam & Koyambedu, Chennai, Tamil Nadu.
📍 Retail & Semi-Wholesale Operations: NRC Daily Fresh, Bengaluru, Karnataka.
📍 Export Operations: Weekly consignments to Singapore.
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

07/05/2025

Why the Fresh Cut Vegetable Market is Booming, Let Me Explain It | NRC
The fresh cut vegetable market has seen significant growth over the last five years, driven by changing consumer lifestyles and increasing demand for convenience. Mr. Athipati Pandian, Founder and expert in fresh cut vegetable processing, explains the key factors behind this rise: the value of time, rising labor costs, and the high cost of waste disposal. As people seek faster meal prep and cleaner kitchens, both households and restaurants are turning to fresh cut vegetables for a cost-effective, time-saving solution. These ready-to-use products help reduce manpower needs, kitchen waste, and overall operational costs.

Athipati Pandian – Founder | Expert in Fresh Cut Vegetable Processing
In today’s fast-paced world, fresh-cut vegetables have become an essential solution for businesses and households seeking convenience without compromising on quality. Recognizing this demand, I founded NRC Agro in 2019, establishing a state-of-the-art Fresh Cut Vegetables facility in Chennai. Our facility is capable of processing up to 10 metric tons daily, catering to leading corporates, the HORECA sector, and an emerging B2C market.
Product Portfolio
✅ Fresh Vegetables: Green chilies, capsicum, sweet corn, cucumber, beans, cauliflower, and various gourd varieties.
✅ Frozen & Processed Foods: Frozen green peas, frozen sweet corn, and premium processed food under the NRC brand.
✅ Fresh Cut Vegetables: Precision-cut vegetables, fully automated for corporate clients and high-demand export markets. Our facility processes and packs 37 different types of vegetables daily, ensuring quality, freshness, and efficiency.
Geographic Footprint
📍 Headquarters & Flagship Facility: Virugambakkam & Koyambedu, Chennai, Tamil Nadu.
📍 Retail & Semi-Wholesale Operations: NRC Daily Fresh, Bengaluru, Karnataka.
📍 Export Operations: Weekly consignments to Singapore.
Technology & Processes
Get in Touch
📞 Phone: +91 87544 48855
🌐 Website: https://nrcagro.com/
🔺🔸🔻

NRC and SR Agro

22/08/2025

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