My Story-
It all began when I, like countless others, returned to my native village during the beginning of corona virus pandemic. As the pandemic swept across the country,killing people and their livelihoods, it was the particularly worsening situation in rural India that caught his attention. I saw the plight of migrants, distress of farmers who were thoroughly unprepared and without any safety
net. As the rural population burgeoned, without a stable source of income, it led to malnutrition as people often compromised quantity and quality of food.The problems didn't stop there, petty crimes in rural areas also increased as a result of joblessness and financial distress. Instances of conflicts, robberies, domestic violence emerged in many areas. In the backdrop of this grim situation I realised that only way of tackling these problems was to create a sustainable ecosystem that not only created huge employment but also made nutritious food available to masses at affordable prices. After considering many options, I decided that Food Processing Industry would be an Ideal way to solve these problems. I set out to do this by consulting nutritionists, agricultural scientists, doctors and naturopathic experts to create a product. And when their scientific research was brought together with the traditional wisdom of villagers, IndiJan came into existence. About IndiJan:
IndiJan is the food processing unit of Swadesham. It is established with the aim of launching food products that will the first step in creating a virtuous cycle of organic production, nutritious food and a healthy population.IndiaJan has two clearly defined goals. Firstly, to create gainful employments for the rural population near their homes eliminating the need for migrating to far flung areas.This becomes all the more important when we consider that majority of the population in India lives in rural areas. Secondly, to raise the abysmally low nutritional standards of the people. Most of the chronic diseases that we see today is the result of long term food/eating patterns of people. IndiJan wants to steer the evolution of food patterns in a way that will improve our immune system and protect us from not only current illnesses but also the future unknown diseases that might spread
