01/04/2024
Some of the KPIs for an e-commerce business dealing in healthcare with a suggested distribution of weightage:
1. Conversion Rate, (10%): Percentage of website visitors who make a purchase, sign up for a service, or take a desired action.
2. Average Order Value (AOV), (10%): Average amount spent by customers in each transaction.
3. Customer Acquisition Cost (CAC), (10%): Cost associated with acquiring a new customer, including marketing expenses.
4. Customer Lifetime Value (CLV), (10%): Predicted revenue that a customer will generate throughout their relationship with the business.
5. Repeat Purchase Rate, (10%): Percentage of customers who make more than one purchase over a specific period.
6. Cart Abandonment Rate, (8%): Percentage of users who add items to their cart but leave the website without completing the purchase.
7. Return Rate, (8%): Percentage of orders that are returned by customers.
8. Website Traffic, (8%): Total number of visitors to the website.
9. Customer Satisfaction Score (CSAT), (8%): Measurement of customer satisfaction based on feedback or surveys.
10. Inventory Turnover Rate, (8%): How quickly inventory is sold and replaced within a given period, indicating efficiency in managing stock levels.
11. Fulfillment Time, (7%): Time taken from order placement to delivery, reflecting efficiency in order processing and shipping.
12. Product Performance, (5%): Sales performance of specific healthcare products, indicating demand and popularity.
13. Customer Engagement Metrics, (5%): Metrics such as email open rates, click-through rates, and social media engagement, reflecting how well the business interacts with customers online.
These KPIs provide insights into various aspects of the e-commerce business's performance, helping to identify strengths, weaknesses, and opportunities for improvement in the healthcare sector.
