05/10/2021
We are looking for a social media copywriter with exceptional writing and technical skills to write and post media copy on social networks and insert appealing visuals or videos. The social media copywriter’s responsibilities include networking with clients, optimizing copy based on the audience’s reaction, and reporting on social media activity.
To be successful as a social media copywriter, you should be prepared to constantly update relevant social media pages, formulate strategies to increase brand awareness, and respond to customers’ queries politely. A top-notch social media copywriter should analyse data related to audience responses and adjust the copy to increase brand awareness.
Social Media Copywriter's responsibilities and duties:
Develop and drive end to end ex*****on of concepts for highly engaging and compelling content across social media platforms, including Instagram, Twitter, Pinterest, Facebook, and YouTube.
Research conducted as necessary.
Create an appropriate tone to reach the target audience.
Create layouts and structures based on client needs.
Create an editorial calendar for posting.
Improving and adjusting copy based on reactions by readers on social media.
Using different writing styles to appeal to different demographics.
Converting marketing ideas into a hashtag, blog, or longer post for different social media networks.
Tracking and reporting on social media responses.
Collaborate on all social media creatives, including photography, video, and copywriting that’s uniquely tailored to the nuances of each social platform.
Skills Required:
Strong listening skills, so that you can understand what the client wants and effectively develop a project brief.
Excellent writing ability, including the ability to write in different styles and to other people's direction.
Good research and analytical skills to gain an accurate understanding of the subject in question.
The organisational ability to manage multiple projects, often to tight deadlines.
A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
The ability to work independently and flexibly.
Good attention to detail, including the ability to proofread your own and others' work
Strong interpersonal skills as you'll be working with a range of clients as well as creative and marketing team members.
A deep understanding of digital marketing and search engine optimisation (SEO).
Specific IT skills, such as an understanding of HTML or WordPress.
