21/07/2025
How Does India Buy Medicines in 2025? The answer might surprise you.
Everyone in your office may talk about big apps, but the real boom?
It’s happening in places you’re not watching.
👉 Tier 2 and Tier 3 India is driving the next wave of healthcare commerce.
At Medinos, we’ve seen it firsthand - from small towns in Punjab to remote corners of Maharashtra, people are now demanding affordable, genuine medicines delivered or available quickly and locally.
Here’s what’s changing the game:
🔹 In the last 3 years, 65% of our franchise walk-ins come from non-metro cities
🔹 45% of new medical commerce users now come from Tier 3+ cities
🔹 Growth of generic medicine demand is highest in rural belts, where pricing and trust matter most
🔹 We now offer online doctor consultations in under 10 seconds
🔹 Medicine delivery in 30 minutes — fast, trusted, and affordable
The truth is — India’s health commerce story isn’t Tier 1 anymore.
It's tiered, trusted, and transforming.
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