Global competence & global competitiveness in every line of business by synergizing western work culture & Indian ethos.
MOTTO:
Economy Excellence Ethics
BUSINESS POLICY:
At every step we ensure that we are Market driven, Knowledge based, System sustained, IT enabled and Ethics anchored - resulting in creation of wealth for all the stakeholders.
MERINO GROUP :
Merino is a versatile manufacturer and marketer of Interiors Solutions with a wide array of products for homes, offices, commercial and public areas. Decades of strong market presence have created a high brand recall among various customer segments. Tapping the synergy of our products and services, we achieve a competitive advantage through technology innovation and by delivering greater customer satisfaction.
In Interior Solutions, plywood was our first product in 1974 and it launched our reputation for product quality and company service. Merino then established its manufacturing unit for high pressure decorative laminates at Hapur near New Delhi. A second unit at Rohad was commissioned, as our rapid growth evolved us into India's largest manufacturer and exporter of laminates. Our specialty is to continuously release new products which are aligned to international trends and market demand. Over the years, our innovations have been continuously well received by Architects and Interior Designers. Our quality products have been complementing the creativity of these professionals. Our endeavor is to maximize the product value (Excellence), maintain affordability (Economy) and deal fairly and transparently in all our relationships (Ethics).
In the Agro Business, the Merino Group began in the cold storage business and subsequently diversified into farming, biotechnology and food processing. Our integrated approach enables us to offer customers the complete range - from raw material to finished product. Our integration in both directions - forward and backward - has shaped our brand initiative in the FMCG market where we have launched potato flakes and ready to eat snack mixes under the brand name 'Vegit'.
In Information Technology Services, Merino Services Limited is a Business Consulting and IT Services organization providing value-added services as a Partner-in-Progress with our esteemed customers and business associates. We specialize in design/implementation of various business solutions for our customers.
CORPORATE SOCIAL RESPONSIBILITY:
Merino Group believes that Corporate Social Responsibility is a mindset that instils socially responsible thinking coupled with formulating a strategy to use our skills and resources thereby creating a positive change in the livelihood of the underprivileged sections society. Our willingness and commitment towards CSR was conceived much prior to the time it was made a part of statutory enactment for imparting a part of our business profits towards larger good.
As a concerned corporate, we believe it is our duty to support the weaker sections of society through our sustained CSR projects. The focus is on the following programs which the company has initiated, through contributions made to its dedicated registered CSR Trust namely Sri Hara Kasturi Trust, formed specifically for this purpose.
Our CSR programs are dedicated towards following segments with specific programs designed for each segment, running smoothly
1. HealthCare
2. Children Development
3. Environment
4. Women Empowerment
ENVIRONMENT:
We have adopted a pro environment stance and seek to adhere to eco-conservationist standards. We regularly obtain Green certifications for our products.
In keeping with our commitment to the environment and our core principles of Economy, Excellence and Ethics, we undertake the following environment friendly practices at our Hapur factory:
• FO/Diesel generators have been replaced with the eco-friendly Agro waste fuelled turbines for power generation.
• 500 trees are planted in neighbouring regions every year.
• A 'Green Belt' has been developed inside the factory by planting shrubs, flowers, grass & trees.
• Waste in all processes has been reduced to a minimum through an Environment Management Programme.
• Chemical Fertilizers have been replaced by wormi-compost made from potato peels.
• The cyclone system is used to separate dust particles from outgoing fuel gases in the boiler and thereby reduce discharge of dust particles going through the filter into the atmosphere to 50 ppm.
