50 Plus Assist Pvt LTD.

50 Plus Assist Pvt LTD. Whether you are living with your parents or away from them we provide care in a responsible, Respect

04/12/2025

Dignity and Resilience: Reflections on the International Day of Persons with Disabilities — from the Lens of India’s Elders✨

On 3rd December, as the world observed the International Day of Persons with Disabilities, I’m reflecting on a group we often overlook — India’s elders living with disabilities.

In a country where age, culture and expectations intertwine, their stories speak of strength… but also of the urgent need for empathy, support and inclusion.

India is ageing fast — and with age, challenges in movement, vision, hearing and memory become more common. For millions of older Indians, even daily tasks turn into silent struggles.

Yet, behind every challenge lies resilience. And behind every act of inclusion lies hope.

How can we help:
• Listen to their lived experiences
• Make accessibility a part of everyday spaces
• Support community care and assistive devices
• Advocate for policies that protect the ageing with disabilities

Let’s ensure that growing old in India means growing with dignity, joy and belonging — not invisibility. 💛

Video shot in Brazil (shared with permission) — reminding us that these challenges are global, and so must be our compassion.

28/11/2025

50 Plus Assist presents — WINTER MOVES ❄️✨

Cold months can often lead to increased joint pain and stiffness for seniors, making movement feel challenging. That’s why simple daily exercises are essential to staying active, reducing discomfort, and improving flexibility all winter long. 💪🧣

In this video, we guide older adults through gentle neck, shoulder, hand, and leg mobility exercises — all designed to boost strength and keep the body functioning comfortably in low temperatures. These movements are easy to follow, can be done at home, and support better independence through the season.

Remember to stay warm, hydrated, and always listen to your body for a safe and enjoyable routine. Let’s move together and make this winter healthier and happier! 🤗✨

We Care

14/11/2025

Interview with P. Sockalingam | Setting-up Senior Living Projects in India | Podcast soon

At 50 Plus Assist Pvt. Ltd., in collaboration with Elderly Care India, our mission is to foster compassionate, innovative, and evidence-based solutions that uphold the safety, dignity, and well-being of older adults. 🌸

We are pleased to share an insightful glimpse from our Global Expert Session on “Setting-up Senior Living Projects in India,” featuring the visionary Mr. P. Sockalingam.

Mr. Sockalingam is the Founder & CEO of Aarra Communities, an advanced independent and assisted living ecosystem in Chikka Tirupati, near Whitefield, Bengaluru. Designed to global standards, Aarra Communities is the first center of its kind in the region, accommodating 300 seniors across 144 thoughtfully planned units, redefining the future of senior living in India.
Bringing over 15 years of global experience in project finance, debt capital markets, and investment banking from his tenure as Director at Westpac Institutional Bank, Sydney, Socka combines strategic expertise with a deep commitment to elevating elder care infrastructure.

It was truly an honour to co-host this enriching Global Expert Interview alongside Pankaj Mehrotra, Founder of Elderly Care India.

🎙️ Stay tuned for the full podcast, coming soon!

Global Experts in Conversation with Mrigna & Pankaj | Dr. Shalya Anand | Geriatric Dentistry & Oral Care for Older Peopl...
09/11/2025

Global Experts in Conversation with Mrigna & Pankaj | Dr. Shalya Anand | Geriatric Dentistry & Oral Care for Older People

50 Plus Assist Pvt. Ltd. and Elderly Care India proudly present an insightful expert session titled Geriatric Dentistry & Oral Care for Older People, featuring Dr. Shalya Anand, Dental Surgeon and Geriatric Dentistry Advocate. With over 30 years of clinical experience and advanced training from Europe in health economics, management, and healthy ageing, Dr. Anand has dedicated her career to promoting oral health as an essential pillar of healthy ageing and overall wellbeing.

Dr. Anand has collaborated globally with prestigious institutions including Harvard University, Stanford University, the Max Planck Institute (Germany), Erasmus University (Netherlands), and the International Agency for Research on Cancer (France). Her work focuses on health literacy, vaccination, and oral health integration, bridging preventive healthcare with compassionate advocacy for seniors.

As the Founder of SmileAgeIndia (SAI) under the SmileAge Initiative, Dr. Anand leads programs dedicated to preventive geriatric oral healthcare, health literacy, and digital inclusion for older adults in urban communities. Through this initiative, she emphasizes not only oral health but also dignity, wellbeing, and active participation in later life.

In this engaging conversation with Dr. Mrigna Nagraj, Geriatric Care Consultant, and Pankaj Mehrotra from Elderly Care India, Dr. Anand explores how preventive dental care, awareness, and empathetic caregiving can transform the ageing experience. Together, they shed light on how promoting oral health can empower seniors to age gracefully with confidence and vitality.

🎥 Watch the full session now.

Expert Guest Recording | Setting-up Senior Living Projects in IndiaAt 50 Plus Assist Pvt. Ltd. in collaboration with Eld...
08/11/2025

Expert Guest Recording | Setting-up Senior Living Projects in India

At 50 Plus Assist Pvt. Ltd. in collaboration with Elderly Care India, we are committed to exploring innovative solutions that enhance the safety, care and dignity of our elders.

We are delighted to host an insightful session featuring:
Guest Speaker
P Sockalingam – CEO & Founder Aarra Communities, Bengaluru
He is the Founder of a company which was established to develop state of the art independent and assisted living and seniors care in the Bangalore Metropolitan region.
Aarra Communities is the first centre, with a capacity of 300 persons consisting of 144 units in Chikka Tirupathi, close to Whitefield, Bengaluru.

In Conversation With
Dr.Mrigna Nagraj – Geriatric Care Consultant
Pankaj Mehrotra – Founder, Elderly Care India

Podcast Coming Soon

Stay tuned and join us to gain insights from experts shaping the future of holistic wellbeing for seniors.

06/11/2025

Geriatric Dentistry & Oral Care for Older People – Expert Guest Recording 🦷💫

At 50 Plus Assist Pvt. Ltd., in collaboration with Elderly Care India, our mission is to foster compassionate, innovative, and evidence-based solutions that uphold the safety, dignity, and well-being of older adults. 🌸

I’m pleased to share an inspiring glimpse from our Global Expert Session on “Geriatric Dentistry & Oral Care for Older People,” featuring the distinguished Dr. Shalya Anand.

Dr. Anand brings remarkable global insight into oral health, ageing, and healthcare management. Having pursued advanced training across Europe and collaborated with renowned institutions such as Harvard, Stanford, the Max Planck Institute, Erasmus University, and the International Agency for Research on Cancer, she continues to pioneer the connection between oral health, health literacy, and healthy ageing.

As the founder of SmileAgeIndia , Dr. Anand leads the SmileAge Initiative — a transformative movement toward age-friendly oral care and enhanced quality of life for elders.

It was truly an honor to co-host this enriching Global Expert Interview alongside Mr. Pankaj Mehrotra, Founder of Elderly Care India

🎙️ Stay tuned for the full podcast, coming soon!

29/10/2025

Interview with Dr. Shalya Anand | Geriatric Dentistry & Oral Care for Older People | Podcast coming soon

26/10/2025

Interview with Dr. Vandana Verma | Food Habits and Nutrition in Seniors | Podcast coming soon

Expert Guest Recording | Food Habits and Nutrition for SeniorsAt 50 Plus Assist Pvt. Ltd. in collaboration with Elderly ...
25/10/2025

Expert Guest Recording | Food Habits and Nutrition for Seniors

At 50 Plus Assist Pvt. Ltd. in collaboration with Elderly Care India, we are committed to exploring innovative solutions that enhance the safety, care, and dignity of our elders.

We are delighted to host an insightful session featuring:

Guest Speaker

Dr. Vandana Verma – Founder of Fitness4All
Dr. Vandana Verma is a Physiotherapist and Nutritionist dedicated to promoting better health and wellbeing among seniors.

In Conversation With

Dr.Mrigna Nagraj – Geriatric Care Consultant

Pankaj Mehrotra – Founder, Elderly Care India

Podcast Coming Soon

Stay tuned and join us to gain insights from experts shaping the future of holistic wellbeing for seniors.

As the lamps light up the night, may your body, mind, and soul shine with wellness and positivity. Wishing you a healthy...
20/10/2025

As the lamps light up the night, may your body, mind, and soul shine with wellness and positivity.

Wishing you a healthy and happy Diwali. 🌼🪔

💫 Happy Dhanteras!May this auspicious day fill your home with light, your heart with joy, and your life with endless pro...
18/10/2025

💫 Happy Dhanteras!
May this auspicious day fill your home with light, your heart with joy, and your life with endless prosperity.
Here’s to new beginnings, good health, and golden moments ahead. ✨

Captured Frames Art Workshop  | 11th October,2025 at KNMA, SaketA day painted with colours of care, laughter, and countl...
17/10/2025

Captured Frames
Art Workshop | 11th October,2025 at KNMA, Saket

A day painted with colours of care, laughter, and countless stories from the heart.
Our elders reminded us that art has no age — only love, wisdom, and the courage to express.

Special thanks to Elderly Care India and Care247.in and KNMA, Saket for their love and support in making this workshop truly special.

Because sometimes, art isn’t just what we create — it’s what we share, together.

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Mumbai , Kolkatta , Jalandhar , Dehradun, Hyderabad
Delhi
122002

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