03/10/2025
, the trendsetting boba and Korean street food brand known for its flavorsome drinks, Korean snacks, has made its mark at a new location: East Patel Nagar, New Delhi
This expansion is not by chance. East Patel Nagar offers a unique market landscape:
1. A complete residential catchment, providing steady and reliable local demand.
2. A dedicated food hub, where dining is part of the daily rhythm and footfall remains consistent.
3. A dense student crowd, creating a vibrant, trend-driven audience perfectly suited for Boba Bhai’s offerings.
By mapping the market in detail, we identified the target audience, students and locals who seek quality food experiences at affordable prices. Every decision, from location selection to positioning, ensures that the brand is aligned with the needs of its audience.
We specialize in leveraging these insights to help brands maximize opportunities, connect with their audience, and grow strategically. Boba Bhai’s new outlet is a perfect example of how a clear understanding of the market, audience, and opportunity can drive success.
