Amity Institute of Travel & Tourism Kolkata

10/05/2025

Amity Institute of Travel & Tourism, Kolkata is reimagining its Master’s in Tourism Administration (MA-TA)—with a refreshed vision, deeper industry engagement, and space for creative thinkers. Over the years, our graduates have gone on to work with leading brands in the travel and tourism industry, while others have become entrepreneurs, PhD scholars, and educators across India and abroad. With a renewed focus on student-centric leadership, academic innovation, and stronger industry alignment, we are now mapping fresh interest in the program.

If you're curious, committed, and looking for a program that goes beyond the conventional, we’d love to hear from you. This form allows you to express interest and stay updated on upcoming announcements :

Amity Institute of Travel & Tourism, Kolkata is reimagining its Master’s in Tourism Administration (MA-TA)—with a refreshed vision, deeper industry engagement, and space for creative thinkers. Over the years, our graduates have gone on to work with leading brands in the travel and tourism indust...

24/04/2025

Amity Institute of Travel & Tourism, Kolkata
From the Desk of the Head of Institute

We at AITT Kolkata mourn the loss of innocent lives in the recent terrorist attack in Pahalgam. Our thoughts are with the victims, their families, and the communities navigating grief and fear in a place too often forced to balance beauty with trauma.

This tragedy marks not just a moment of violence, but a rupture in the fragile arc of revived tourism in Kashmir since the early 2010s. What was emerging as a space of cautious optimism now stands shadowed by profound loss.

As tourism educators, we also recognize the urgent need to address how such tragedies are remembered—or forgotten—in public narratives. The dissonance between curated travel content and local grief has become glaring over the social media. To speak of "heaven on earth" while mourning continues nearby is to risk perpetuating what we must now call nonsense nostalgia—a romanticized, apolitical memory that erases the lived complexity of place.

Tourism cannot be severed from context. Ethical engagement demands that we resist the impulse to sanitize suffering for the sake of shareable serenity. In Kashmir, as in any place marked by conflict or crisis, beauty and pain co-exist. Our responsibility is to acknowledge both.

Let us remember the fallen with dignity, and let our silence—when chosen—be one of respect, not omission.

May the departed souls continue their journey in peace. Om Shanti.

07/04/2025

📢 Amity Institute of Travel & Tourism, Amity University Kolkata
is pleased to announce a 5-day online certificate course on:

🎓 “Future-ready Tourism: Entrepreneurship & Sustainability”

🗓 Dates: 28th April – 2nd May 2025
💻 Mode: Online (Live lectures and practice sessions via MS Teams)
👥 Eligibility: Open to all candidates with 10+2 qualification (any stream)
💸 Course Fee: INR 299/-
📑 Certification: E-certificate on successful completion (based on 80% attendance and assignment submissions)

This short-term course is designed to introduce participants to emerging trends in tourism, with a focus on entrepreneurial thinking and sustainable practices. It is ideal for students, early-career professionals, and aspirants seeking to understand the evolving dynamics of the travel and tourism industry.

🔗 Registration link in the poster / DM for more details.
📌 Limited seats available.

Access Google Forms with a personal Google account or Google Workspace account (for business use).

04/04/2025

The Expert Talk on "The Art of Tour Guiding", organized by the Amity Institute of Travel & Tourism, Kolkata, on April 2, 2025, featured Mr. Pranajit Bose, a Regional Tour Guide recognized by Incredible India, Ministry of Tourism & Culture, Government of India. With extensive experience in guiding both Group and Free Independent Travelers (FITs), Mr. Bose shared valuable insights into the skills, challenges, and responsibilities of a tour guide, emphasizing their role as cultural ambassadors who enhance visitor experiences while promoting local heritage. He also highlighted his collaborations with international travel companies and his work with high-profile clients, including diplomats and celebrities. This session directly aligned with several Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), as Mr. Bose actively contributes to training aspiring tourism professionals. His discussion on employment prospects in tour guiding supported SDG 8 (Decent Work and Economic Growth), while his emphasis on preserving cultural heritage linked to SDG 11 (Sustainable Cities and Communities). Additionally, his advocacy for responsible tourism practices aligned with SDG 12 (Responsible Consumption and Production), and his work with global tourism organizations demonstrated the significance of SDG 17 (Partnerships for the Goals). The talk reinforced the importance of tour guiding as a sustainable career path, highlighting its role in economic development, cultural preservation, and responsible tourism. By hosting such events, Amity Institute of Travel & Tourism continues to empower students with industry knowledge and skills, fostering a generation of professionals committed to sustainable tourism practices.

04/04/2025

On 12th and 13th November 2024, the Amity Institute of Travel and Tourism, Amity University Kolkata, conducted two insightful field visits to prominent heritage sites in Kolkata, enriching students with immersive, on-site learning experiences aligned with the goals of responsible tourism and sustainable development.

📍 Day 1 (12th Nov): Raja Ram Mohan Roy Museum & Vidyasagar House
Students delved into Bengal’s reformist history, exploring the legacy of two social visionaries who laid the foundation for modern India. This visit helped students understand how heritage sites can be powerful platforms for cultural tourism, encouraging inclusive narratives and value-based tourism that aligns with SDG 4 (Quality Education), SDG 8 (Decent Work & Economic Growth), and SDG 11 (Sustainable Cities & Communities).

📍 Day 2 (13th Nov): Swami Vivekananda Ancestral House & Cultural Centre and the Police Museum
The second day deepened the learning experience as students explored spiritual, cultural, and institutional narratives. While the Vivekananda Centre inspired introspection into India's philosophical legacy, the Police Museum offered a lesser-known but vital perspective on governance and law enforcement heritage. These visits encouraged reflection on thematic tourism development, heritage interpretation, and the integration of civic identity in tourism spaces.

These field visits exemplified experiential learning at its best, providing students with unique insights beyond textbooks and classrooms, and shaping them into thoughtful, responsible tourism professionals of tomorrow.

04/04/2025

Amity Institute of Travel & Tourism, Amity University Kolkata, organized an inspiring solo seminar titled “From Headlines to Hashtags: Exploring the Future of Travel Journalism and Content Creation” on 15th November 2024. The session was led by Mr. Mainak Das, Deputy Manager & Senior Content Producer at Hindustan Times, and was attended by over 50 students and faculty members. Mr. Das delivered an engaging and thought-provoking session that traced the journey of travel journalism from traditional print media to the dynamic world of digital storytelling. He highlighted the impact of social media, user-generated content, and the importance of authenticity in the era of fast-paced digital consumption. With his extensive experience in both journalism and content creation, Mr. Das offered practical insights into crafting compelling travel narratives, leveraging platforms like Instagram, YouTube, and X (formerly Twitter), and adapting to evolving content trends. He also discussed the ethics of digital storytelling, the role of AI in content generation, and strategies for audience engagement in a saturated media landscape. The interactive nature of the seminar encouraged students to participate actively, pose questions, and reflect on their own aspirations as future travel media professionals. The session proved to be a valuable learning experience, bridging the gap between classroom theory and industry practice.

04/04/2025

Amity Institute of Travel & Tourism successfully hosted an engaging and insightful workshop last semester on 14th November 2024 aimed at bridging academic learning with industry expectations. The session was led by Ms. Jayita Ghosh, a seasoned professional with extensive experience across multiple domains of the tourism industry. The interactive workshop focused on essential skills for tourism careers, current industry trends, and real-world challenges. Ms. Ghosh, Senior Associate Manager – Leisure Travel, Zenith Holidays Pvt. Ltd. highlighted key areas such as operations, client handling, crisis management, and the growing importance of adaptability and communication in a post-pandemic tourism landscape. Students gained valuable exposure to the realities of the industry, with practical advice on career readiness, personal branding, and professional ethics. The workshop concluded with a lively Q&A session, where Ms. Ghosh addressed student queries and shared personal anecdotes that left a lasting impact.

04/04/2025

The National Tourism Day 2025 Workshop at Amity Institute of Travel & Tourism, Kolkata, held on 30.01.2025 was a significant initiative aimed at bridging academia and industry, aligning with the theme "Tourism for Inclusive Growth." Recognizing tourism as a key driver of economic and cultural development, the event sought to equip students with practical insights from an industry expert to prepare them for the evolving sector. The session, led by Mr. Towsif Mohammed Iftikher Anam, Deputy General Manager - SOTC Travel Ltd, focused on navigating the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world and how businesses today must emulate MAANG (Meta, Apple, Amazon, Netflix, Google) principles—being innovative like Meta or Apple, seamless like Amazon, intuitive like Netflix, and informative like Google. He also delved into Generative AI vs. Agentive AI, explaining their applications in tourism, from enhancing customer engagement to personalized itinerary planning. The session further detailed the different departments within a travel organization, covering sales, operations, post-sales, service, and tour management, while addressing key challenges such as customer retention, crisis management, and maintaining a personal touch in a highly digitalized world. The discussion underscored the importance of human-centric service, warning against excessive transactional approaches. Feedback from students and faculty highlighted the immense value of real-world industry exposure, reinforcing the need for academia to stay ahead of technological advancements. The event also tied into UN Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure), emphasizing responsible and sustainable tourism practices. The workshop successfully provided a forward-thinking perspective on tourism’s future, leaving students inspired and better equipped to navigate the industry's dynamic landscape.

04/04/2025

As part of the Travel Journalism and Media Operations course, our students visited the Anandabazar Tourist Spot Travel Trade Fair this semester — a dynamic platform that brought together tourism boards, travel agencies, and destination marketers under one roof.

This field activity was designed to give students first-hand exposure to the marketing strategies used by travel brands to attract, engage, and convert travelers. From stall design and brochures to influencer tie-ups and live demos — every element became a case study in experiential tourism marketing.

Students interacted with tourism professionals, observed content marketing tactics, and analyzed how destinations tell their stories through media and promotional material. The visit reinforced classroom concepts and gave a real-world understanding of how tourism is sold, branded, and positioned in today’s competitive market.

04/03/2025

📢 Discover, Engage, and Make a Difference with Amity Institute of Travel & Tourism Kolkata! 🌍✨

At Amity Institute of Travel & Tourism Kolkata, we don’t just teach tourism—we live it! Our latest initiative, "Echoes of Kolkata: Capturing Heritage, Creating Cleanliness," in collaboration with Calcutta Capsule (Calcutta Capsule Walking tours of Calcutta,Food,Photography,Heritage Walks ) gave our students an immersive experience in heritage conservation, responsible tourism, and civic engagement.

From a heritage walk through Kolkata’s iconic landmarks to a cleanliness drive at the historic Maidan, students actively contributed to sustainable tourism, aligning with global Sustainable Development Goals (SDGs):

✅ SDG 11: Sustainable Cities & Communities – Protecting urban heritage
✅ SDG 12: Responsible Consumption & Production – Encouraging waste reduction
✅ SDG 17: Partnerships for the Goals – Strengthening industry-academia collaboration

🚋 Students also experienced Kolkata’s heritage transport and visited the Mohun Bagan Club, learning about the role of sports in shaping cultural identity. A reflective breakfast discussion further connected theoretical knowledge with real-world application.

💡 Why choose Amity Institute of Travel & Tourism Kolkata?
🔹 Industry-driven, experiential learning 📚
🔹 Hands-on projects with top tourism professionals 🌍
🔹 Practical exposure through heritage walks, clean-up drives, and internships 🔄
🔹 Collaborations with leading organizations like Calcutta Capsule 🤝

Join us and become a part of the next generation of responsible tourism professionals! 🌟



📍 Admissions Open! Be a part of a future where travel meets sustainability.
📞 Call us at 18001023320
🌐 Visit https://amitykolkatta.online-application.co.in/

01/10/2024

Like any dynamic team, we've had our share of intense moments, where differing viewpoints added both color and complexity to our journey. The World Tourism Day 2024 event was a powerful reminder of how, despite these contrasts, we continue to rise to the occasion with passion and purpose. As we embark on a new chapter, we carry forward not only our successes but the valuable lessons from every challenge we’ve encountered. Together, we’re poised to transform the unique energy of our team into lasting growth for Amity Institute of Travel & Tourism Kolkata.