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Address
30C Mahendra Roy Lane
Kolkata
700046
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
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Our Story
Stories are the final product of visual input (observation) & narrative (listen, acknowledge, absorb, interpret and act). Both of these are foundations of medical practice and imperative in doctor-patient communication. Indian healthcare sector had always had a vaccum in the field of visual communication in medicine. This can be addressed by scientific and aesthetic application of visuals & narratives for documenting medicine – from therapeutic procedures to public health. We @MAAHFI are in a quest to address the need and establish this art of communication in medicine, with the aid of VISUAL NARRATIVE MEDICINE (VNM).
“Visual narrative medicine” is a genre of digital storytelling (typically between 2-5 minutes) combining clinical &/ non-clinical photographs, video clips and audio (voice &/ ambient sound) that reveal the stories of medicine & healthcare in a new light.
Amalgamating the age-old tradition of storytelling and the new-age digital (imaging) technology, MAAHFI offers new vistas for documenting medicine for both the public and private healthcare sectors in India, as well as other social organisations working in healthcare. Engaging doctors, care-givers, patients and social workers, MAAHFI functions as a social initiative to radically transform the way we see, record and treat illnesses.
Visual narrative medicine is the brainchild of Dr. Kaushik Ghosh (GIS ARPS): a product of his creative and scientific involvement and research in photographic application of visuals in the field of medical education, clinical practice and medical humanities.
