
21/08/2025
Emerging neuroscience warns that bingeing on short-form videos—like Reels, TikToks, or Shorts—can damage brain function more than alcohol. These bite-sized clips overstimulate the brain’s reward pathways, reducing attention span, weakening memory retention, and increasing impulsive behavior. Studies from China’s academic institutions report effects up to five times more harmful than alcohol, especially in critical areas like the prefrontal cortex. The rapid context-switching and constant novelty make deep focus harder, erode self-control, and elevate dopamine-driven addiction. While not chemically equivalent to alcohol, these effects raise alarm. Balancing screen time thoughtfully and encouraging healthier content habits is crucial for protecting cognitive health.