27/11/2025
I just watched a patient die because of an Instagram post.
Not literally. But close enough.
Two patients came to my colleague's clinic last week. Early-stage breast cancer. Completely curable.
They'd spent 6 months on "autophagy protocols" and turmeric instead of chemotherapy.
Both are now Stage 4.
Here's what triggered this:
Sonali Bendre posted that naturopathy and autophagy "played a huge role" in her cancer recovery.
Within 48 hours: 262 oncologists issued a public warning.
Because this isn't just misinformation. It's a death sentence with a wellness filter.
The brutal data nobody talks about:
→ Women who added naturopathy to cancer treatment had WORSE survival
→ Zero evidence autophagy cures cancer
→ The US FDA warns against "natural cancer cures" weekly
But here's the twist:
Bendre isn't wrong about everything.
Fasting helps. Exercise matters. Diet is crucial.
Just not for treating cancer. For preventing it.
The tragedy? People can't tell the difference.
Why I'm obsessed with this:
I'm building Skitii—AI music therapy for cancer patients. We use real-time HRV monitoring to regulate emotions during treatment.
Every day, I face the same temptation: overpromise.
"Music therapy cures cancer!" would go viral instantly.
It would also kill people.
So instead, we're doing something boring: clinical trials. CDSCO approval. Measuring psychological outcomes, not tumor size.
Because the only thing worse than no innovation is innovation that lies.
The question that keeps me up:
How do we make evidence-based medicine as viral as wellness myths?
How do we make "this helps you feel better during chemo" as exciting as "this cures cancer naturally"?
I don't have the answer yet.
But I know this: As healthcare entrepreneurs, we can't win by copying influencer tactics.
We win by telling hard truths people need to hear.
Even when they're not what people want to hear.
Your turn:
Have you seen patients/clients/customers harmed by health misinformation?
How do we fight this without sounding like buzzkills?
Drop your thoughts below. 👇
When Sonali Bendre said autophagy and naturopathy helped her beat cancer, doctors panicked. Here's why.
