The founders of the company include Arati Kadav who is an IITian, an erstwhile software professional from Microsoft and a film school graduate & Zain Matcheswalla, who is a psychologist and a trained film-maker. Arati has worked with brands like Olay, Bournvita and Puma in the past and both she and Zain have made several award winning short films. Our board of directors include professionals from FMCG industry and we are also associated with award winning film professionals like Rohit Pandey (Filmmaker), Zenish Mehta (Animation), and Vidyut Singh Jaswal (Cinematographer). We differentiate ourselves by providing high concept, high quality content videos for various brands across media streams, mainly TV and web. In 2012 we produced 7 Webisodes and 2 TVCs for Parachute Advansed with Anushka Sharma which was placed in top 5 campaigns from Marico. Besides TVCs and web videos, we also specialize in high concept music videos. We recently produced a music video for the Indian band - Indian Ocean. A short film we recently made won us a trip to London. Amidst all the work, we constantly focus on R&D and have developed Script Bank and Idea Bank for feature films and TV Serials over a period of last three years. We also make short films, including animation and live action. As a company we believe in extending the boundaries of film making knowledge, discovering new techniques to tell our stories and at the same time maintaining excellent work ethics and professionalism.
