
16/06/2025
This year’s World No To***co Day theme, “Unmasking the Appeal: Exposing Industry Tactics on To***co and Ni****ne Products,” hit close to home.
Because when six-year-olds are tasting gutka, we are no longer talking about isolated habits, we are confronting a public health crisis engineered by design.
At IEC, we believe awareness isn’t just about information, it’s about connection.
Thank you to all who joined us with heart, honesty, and hope. From open conversations to grounding practices, each moment became a step toward reclaiming breath, health, and choice.
Together, we’re unmasking the appeal, and imagining a tobacco-free future.
***coDay