
24/06/2025
Since ancient times white skin has been revered and aspired for by people world over as it has been ingrained in our minds that only white is beautiful, racially superior and aesthetically acceptable.
Billions are spent each year by people to achieve a more whiter and this a brighter appearance.
Misuse of products containing steroids, hydroquinone and other bleaching agents and also rampant use of non regulated intravenous solutions is happening at a massive scale.
So this line from a well known dermatology textbook really forces us to think that though white skin is coveted by all, evolutionary wise it is a step backwards because melanin which gives the skin it’s colour is the best photo protectant of all!
It’s time we rethink beauty norms and start celebrating skin health over skin tone.
✨ Every shade is worthy. Every shade is brilliant.