Our Story
Guided by our motto – ‘Transforming Lives’ – the VLCC Group seeks to spark self-transformation, spread happiness and imbibe every individual with wellness for life. Founded by Mrs Vandana Luthra in 1989, these three mantras stand tall as the company’s pillars of strength. Till today, they remain the firm foundation of VLCC’s continuing success story.
VLCC is widely recognized for its weight loss solutions and therapeutic approach to beauty treatments. We have among the largest scale and breadth of operations within the beauty and wellness services industry in India, serving consumers across 319 locations in 146 cities and across 11 countries in South Asia, South East Asia, the GCC Region and East Africa. We operate 197 Wellness Centres in India and 49 in 10 other countries and run VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment with 69 campuses, training nearly 10,000 students annually and offering courses in multiple disciplines.
We have leveraged our exclusive consumer database, and our insight into evolving beauty and wellness needs to build and grow a diversified product portfolio in-house, through our Subsidiary VLCC Personal Care Limited and market over 169 skincare, haircare, bodycare, functional foods and fortified foods products under the VLCC Natural Sciences, SkinMTX, BelleWave and Enavose brands, to name a few, which are not only used as consumables in treatments and therapies at VLCC Wellness Centres but are also retailed through over 72,000 outlets in India, apart from retail outlets in 20 countries.
With a staff strength of over 4,000 professionals, including medical doctors, nutritionists, physiotherapists and cosmetologists, and having served over five million consumers (including repeat consumers), VLCC is a category leader with the leading market share and number of company owned outlets in the Indian beauty and wellness services market.
