14/01/2026
Join Us for Wear It Blue Day – January 21st 💙
On 21 January, we will be coming together to remember Shay Patel, the much-loved son of our CEO, Deenu Patel, and his wife, Niki.
This year marks what would have been Shay’s 19th birthday — we honour this occasion by celebrating his life and the joy he shared with everyone around him.
Shay sadly passed away on 1 September 2020 after a courageous fight with Glioblastoma Multiforme (GBM). His compassion, energy and kindness continue to inspire our community.
To mark the day, we invite you to take part in Wear It Blue Day by wearing blue — Shay’s favourite colour. Whether it’s a full outfit or a small touch of blue, your support helps us stand together in remembrance and solidarity.
📸 Please share your Wear It Blue photos in the comments to help raise awareness and show the strength of our collective support.
We are also fundraising for Shay’s Smiles, a charity created in Shay’s memory to support families of children diagnosed with GBM.
Every donation, big or small, makes a real difference.
Donate here: https://hubs.la/Q03-pX_Q0
Together, let’s honour Shay’s legacy, raise awareness, and support an important cause. 💙