FITTR

Fittr started off as a WhatsApp group created by Jitendra Chouksey aka JC. On this group, JC helped his friends and family members get fit by sharing his knowledge and experience. When they saw results, they let other people know and soon, a lot of people who wanted to adopt a healthy and fit lifestyle started seeking him out. In order to help so many people, JC realised that the best thing to do was to start educating them. After all, as JC says, “getting fit isn’t exactly rocket science!”

In 2015, he created a Facebook group and started addressing people’s queries about fitness and nutrition! It soon became a thriving community where people could learn, discuss, share, and motivate others to adopt a healthy lifestyle!

JC realised that a lot of people, despite getting all the help, didn’t have the time to read and implement the advice and they needed someone to guide them in a more personal & accountable manner. That’s when the idea of creating an online coaching platform struck him.

JC shared this idea with a select few whom he met online through SQUATS group (Now - FITTR), and they loved it. They collected a sum of around INR 90,000 and created the first website.

On 1st Jan 2016, fittr.com was launched, and the rest is history. In the past 4+ years, the Facebook group has grown to more than 550,000 active members. The company, SQUATS Fitness Pvt. Ltd., is now one of India’s fastest growing online health and fitness companies.

Not only have we transformed and educated lakhs, but we’ve also created a positive change in the mindset of people.

We are not just a fitness company, we’re a family! We wake up every day, believing that we will make this world a better place!

Ever since we started, we’ve always believed in solving problems, and putting people before anything else. The fact that we haven’t done any marketing till date speaks volumes about the trust and love we’ve received from the community.

At Fittr, we value this faith placed in us. That’s why we strive to maintain the highest possible standards of business ethics, provide value to our clients and create a positive and healthy work environment for all our employees and vendors.

Having done a business of more than INR 100 Crore, Fittr believes in giving back to society. Fittr volunteers are present all over the world and they lead various social and charitable causes including blood donations, tree plantations, health awareness camps, cleanliness drives and many other initiatives.

We believe in walking the talk and being the change we want to see in the world.

“We want to reach out to 50 million people and make them fit, teach them how easy it is to stay fit, create jobs in the fitness industry and move together as a Wolfpack.”