30/04/2026
Campaigns against drug abuse are undoubtedly positive, necessary, and even a moral duty. But with every powerful campaign comes an important question: does its impact always remain what we intend it to be?
Faith and wisdom teach us not only to forbid harm, but also to guide people in the right way. When an evil is repeatedly highlighted, one effect can be awareness, prevention, and protection. But another possibility is that excessive exposure, sensational messaging, or unbalanced presentation may unintentionally create curiosity in some minds, especially among the young. Human nature can sometimes be drawn toward what is repeatedly emphasized.
We see similar concerns in other sensitive subjects as well. While the purpose may be guidance and protection, if presented poorly or without balance, even well-intended messaging can sometimes produce unintended effects.
That is why anti-drug campaigns should not be built only on fear or repeated mention of the problem. They should also call people toward what is good, healthy, and meaningful.
It is important that:
• Campaigns are designed with wisdom, balance, and responsibility
• They focus not only on dangers, but also on practical ways of prevention
• Young people are encouraged toward faith, education, sports, healthy friendships, and positive alternatives
• Parents, teachers, and communities share the responsibility of guidance
• Messages include hope and moral strength, not only warning and prohibition
True success is not merely in making noise about evil, but in strengthening goodness in hearts.
As the Qur’an teaches: “Invite to the way of your Lord with wisdom and good counsel.” (16:125)
We need to build an environment where there is awareness, but also understanding, discipline, and spiritual grounding.
Because every message is not only heard… it is felt.
