30/08/2019
Urgent opening for a Brand Marketing Head for an IT company in Hyderabad.
Experience: 7-8 years experience in Brand Marketing of IT products is a must.
CTC- Upto 20lacs/pa
Job Location-Hyderabad
Job Description:
**Leadership/Management/Supervisory Role: **The first and most prominent responsibility of the Head of Brand Marketing is his leadership over the brand marketing department. In this position, the Head of Brand Marketing is responsible for the overall management of junior brand marketing managers, these are, the Brand Marketing Manager and the Senior Brand Marketing Manager. The Head of Brand Marketing, in his leadership capacity, is also tasked with the creation of a departmental vision that he instills in all levels of the department, which form part of the business culture. He is also tasked with overseeing the business’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth.
The Head of Brand Marketing also oversees offline brand marketing approaches such as design marketing and hardcopy promotional materials. He manages and works with individual teams and ensures consistency and appropriateness of the brand’s messages in the market. The Head of Brand Marketing has overall responsibility over all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business. The Head of Brand Marketing also plays a mentorship role to key personnel in the brand marketing department, honing their professional skills and preparing them to occupy his position in the future.
**Strategy:** The Head of Brand Marketing also plays a major strategic role. He develops and manages the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity. The Head of Brand Marketing is responsible for the creation and placement of advertising that is in support of the business’s and sales team’s initiatives through media planning, creative development, metrics, market research, and vendor management.
The Head of Brand Marketing is also responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations. He is in charge of the development of the ex*****on plan for thought leadership initiatives, where he uses a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
He additionally plays the role of ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
Please drop your CV at jobsavailablebm@gmail.com
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