02/05/2026
25,000 CASH PRIZE | DIR PRABU SOLOMON
Reels Concepts (Suggested Topics)
The contest encourages participants to create Instagram Reels based on the following themes:
• Exposing Lies: Reels that debunk the false advertisements and deceptive marketing tactics of to***co companies.
• Hidden Dangers: Videos focusing on the concept that “dangers are hidden behind attractive advertisements.”
• The Dark Reality: Reels contrasting the bright, colorful packaging of to***co products with the “dark reality” of their effects.
• True Impact: Awareness Reels regarding the genuine physical and health damages caused by to***co use.
• Positive Messaging: Reels showing what a healthy, to***co-free life looks like.
Prizes and Recognition
• Grand Prize: A cash prize of ₹ 25,000 (T&C Apply).
• Special Honors: The Top 50 Creators will be selected and honored with special prizes by a famous film director.
• Top 50 Rewards: The top 50 reels will also be awarded a Shield.
• Participation: All participants will receive a participation certificate.
The Context (Message from Harshamitra)
To***co companies attract the youth using stylish packaging, celebrity endorsements, and attractive designs. However, hidden within that “glitter” is a poison that kills.
To expose this, Harshamitra is initiating this effort aligned with the WHO theme “Unmasking the Appeal.” You are invited to participate, spread awareness, and become a “Real Hero.”
Contact Information
• Phone: 73 73 73 1007
• Website: www.harshamitra.com
• Hashtag:
