14/12/2025
Loved in hotels around the world and cherished in the homes of those who seek mindful luxury, Prija is more than a hair & body line — it’s an experience.
Born in Italy and shaped by its warm, iconic fragrance, the collection bridges two worlds: the elegance of hospitality and the comfort of everyday rituals.
A balance of intensity and serenity, of depth and softness, designed to bring a sense of well-being wherever it’s found — in refined retail spaces, in boutique hotels, or in the quiet moments at home.
Discover the world of Prija.✨
Where hospitality becomes a feeling✨
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