YOUnique Rhinoplasty® is a “boutique” international super focused rhinoplasty practice Almost 30 years of his surgical practice are devoted only to rhinoplasty.
YOUnique Rhinoplasty® is a “boutique” international super focused rhinoplasty practice based in Milan, Italy. Pietro Palma, MD, FACS, Founder & Director, is a world-famous rhinoplasty expert, mentor and teacher. Pietro considers rhinoplasty, especially Endonasal Rhinoplasty, as an Art, where the artistic vision of a surgeon, his perception of individual beauty and technical finesse - all amalgamate together to reach the desired result. His belief is simple. To understand all the nuances of an art and skill form, one must submit oneself to that art, and that art alone. Many years of specific experience are required before a surgeon gains enough knowledge and experience to begin to be fluent with the endless variability of nasal shapes, and the rainbow of desires of every single patient. The way to master this complex surgical craft, in his opinion, comes only with years of a singular commitment, followed by a life-long dedication to this singularity of being super-dedicated to Rhinoplasty Surgery. Only then, he believes, one can master and predict the outcomes of this finest surgery, from the subtle aesthetic changes to the nose, to the major reconstruction in revision cases. Pietro Palma is a pioneer of the Hybrid Endonasal Rhinoplasty® concept that aims to merge the best of both endonasal and open approaches. Pietro Palma is Past-President of the International Federation of Facial Plastic Surgery Societies (IFFPSS) and the European Academy of Facial Plastic Surgery (EAFPS). Pietro Palma is a world recognized rhinoplasty surgeon and lecturer and he has been invited to teach and operate in numerous courses and meetings all around the world. Irina Vasilenko, MD, PhD, FACS, co-founder & CEO, is double-board certified in Otorhinolaringology and Plastic Surgery in Russia, where she built a successful academic career and worked as professor at the Federal Center of ENT in Moscow. Being in profession for more than 25 years, now Irina dedicates her time and energy also to the constant improvement of our practice in making it more comfortable and secure for our patients. She is completing the program of the Executive Master of Business Administration. Each patient is UNIQUE and that is why Younique Rhinoplasty® was born. YOUnique Rhinoplasty® places the Patient at the center of a unique, tailor-made rhinoplasty plan that addresses each highly individual and particular demand. What our patients want? They want a non-operated, natural and elegant look of the nose, preservation of personal facial features and a rapid return to work. These highly demanding set of criteria needs a rethink of the surgical axioms, aesthetic principles and a doctor-centric approach in rhinoplasty. Our surgery is a custom-made for every single patient: from the first visit to each operative step. Our team is committed to provide our patients with a safe rhinoplasty experience and the highest standard of care. YOUnique Rhinoplasty® is a truly international practice, as foreign patients represent about 1/3 of the clientele. Almost 70% of them come for revision rhinoplasty which is a specific and higlhy demanding part in our practice. Thanks for Your interest to our brand,
Dr Pietro Palma & Dr Irina Vasilenko
31/12/2024
🌟 Embracing the Dawn of 2025: A New Chapter Begins 🌟
The New Year is more than just a change in the calendar—it’s the first page of a fresh chapter, a blank canvas waiting for bold strokes and vibrant colors. It’s a sunrise casting light on new opportunities, fresh dreams, and uncharted paths.
As we stand at this threshold, we are filled with gratitude for each of you—your trust, collaboration, and shared moments and emotions of our mutual journey of the 2024.
💫 Let 2025 be a journey where we embrace challenges as opportunities, setbacks as lessons, and success as shared joy. May this year bring health, clarity, and boundless inspiration to us all.
Here’s to writing a beautiful story in the year ahead—one filled with purpose, passion, and growth.
💫 Happy New Year! Let’s make 2025 extraordinary.
With heartfelt gratitude,
Dr Irina Vasilenko-Palma & Dr Pietro Palma , YOUnique Rhinoplasty
#2025
24/12/2024
✨ Merry Christmas from YOUnique Rhinoplasty! ✨
As the year draws to a close, we want to pause and express our heartfelt gratitude to each and every one of you—our valued patients, friends, and supporters.
This season is not just about lights and decorations, but about renewal, confidence, and new beginnings—values we strive to bring to life every day in our practice.
Thank you for trusting us to be a part of your journey. May this Christmas fill your hearts with warmth, your homes with joy, and your days with laughter.
Here’s to a bright and confident New Year ahead!
With warmest wishes,
Dr. Irina Vasilenko-Palma & Dr Pietro Palma
“Thank you for entrusting YOUnique Rhinoplasty with your care. We are honored to be part of your journey toward health and confidence.”
22/09/2024
💫 2024 BUSINESS TRACK PREMIER SESSION: Mastering Practice Management and Marketing in Facial Plastic Surgery!
What an exciting time was here in Istanbul! I’m honoured to have been in charge of organizing the very first in the history of the EAFPS session dedicated completely to our practice management and business aspects of our practices. And I’m very happy that is was very successful.
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WHY IS IT IMPORTANT?
Business and practice management are inseparable elements of success in facial plastic surgery, especially within private practices. These aspects fundamentally shape how we operate—not only within the administrative side of our practice but also in how we engage with patients and perform in the operating room. Strong business acumen enables us to streamline processes, manage resources effectively, and create an environment where surgical excellence can thrive. The pursuit of perfection, both in surgical outcomes and in running a successful practice, ultimately benefits our patients and allows us to consistently deliver high-quality care.
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This 3-hour session was filled with insights, practical tips, and expert advice from top leaders and younger generation surgeons in facial plastic surgery.
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My heartfelt thanks to all the speakers of this session:
🔹EXPERT PANEL: Building a Successful Facial Plastic Surgery Practice
Dr Alwyn D’Souza
Dr Neil Gordon
Dr Wayne Larrabbe
Dr Cameron McIntosh
Dr Frank Riedel
Dr Irina Vasilenko.
🔹MASTERCLASS IN PRACTICE GROWTH: INSIGHTS FROM THE LEADERS
Dr Carlos Neves, current President of the European Academy of Facial Plastic Surgery (EAFPS)
Dr Pietro Palma, Past President of the European Academy of Facial Plastic Surgery (EAFPS)
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🔹 DOCTOR-LED DIGITAL STRATEGY SESSION
Dr Leila Freire
Dr Sergey Frolov
Dr Sercan Gode
Dr Tomas Patrocinio.
The feedback from the audience has been amazing, and the positive energy from the discussions were amazing!
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A huge thank you to the EAFPS Congress Presidents, Dr. Fazil Apaydin and Dr. Abdulkadir Goksel ,for their support.
Looking forward to the future development of this project within the EAFPS!
21/09/2024
YOUnique Rhinoplasty at the Heart of EAFPS 2024!🇮🇹
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We’re almost at the end of the EAFPS Annual Congress and it’s been an incredible experience so far!
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YOUnique Rhinoplasty is excited to be part of this prestigious event, and both Dr. Pietro Palma and Dr. Irina Vasilenko have been actively contributing to the discussions, sharing insights, and engaging with top experts in the field.
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Our program is packed, and we’ve already had some inspiring moments—from discussing the latest in rhinoplasty techniques to exploring new strategies in practice management. The energy and innovation surrounding the event are truly uplifting!
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We are beyond thrilled to be part of such an active community!
We’re taking away invaluable insights and ideas to bring YOUnique solutions to our patients and the world of facial plastic surgery! ✨
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21/09/2024
It was a great honor to present at this year’s annual conference of the European Academy of Facial Plastic Surgery my surgery technique for HUMP NOSES.
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Our MINIMALLY invasive yet EFFECTIVE approach sparked a lot of interest among the attending colleagues.
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It was amazing to see the vast APPRECIATION for this innovation that focuses on patient safety and natural results.
Our brand performed exceptionally well, reaffirming its position at the FOREFRONT of the rhinoplasty international scene.
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Thank you to everyone who participated and shared their passion for rhinoplasty!
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Non
20/09/2024
What an INCREDIBLE session at the EAFPS meeting! 🌟
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I’m beyond thrilled with the success of our “Masterful Touch: Showcasing Female Expertise in Facial Plastic Surgery” session! The talks were nothing short of inspirational, with our amazing speakers sharing their groundbreaking techniques and personal journeys. They are true ROLE MODELS in every sense of the word!
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✨ Dr. Theda Kontis, Dr. Sylvie Poignonec, Dr. Elen De Masi brought such energy, wisdom, and expertise to the stage, proving that female leadership in facial plastic surgery is stronger than ever.
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💪 Empowering women to break barriers and achieve their dreams in surgery is what we’re all about! I’m so proud of what we’ve accomplished today, and I am truly excited about the future development of our community.
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I’m always for building only a WIN-WIN STRATEGY in our surgical field which is the only winning strategy for business, for growth, and for ALL of us. Together, all we are better and stronger ! 💫
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To all the young female surgeons out there: never stop believing in your potential, and always remember—you are shaping the future of this field!
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19/09/2024
EAFPS 2024_ISTANBUL
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✨ Thrilled to be speaking at the EUROPEAN ACADEMY OF FACIAL PLASTIC SURGERY (EAFPS) Annual Congress in the vibrant city of Istanbul! ✨
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It’s an honor to share insights alongside talented colleagues and experts in the field of facial plastic surgery.
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Grateful for the opportunity to exchange knowledge and to connect with professionals from around the world.
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Looking forward to an exciting and inspiring few days ahead!
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17/09/2024
EAFPS 2024 ISTANBUL
Honored to be speaking at the EUROPEAN ACADEMY OF FACIAL PLASTIC SURGERY (EAFPS) 2024 Congress in Istanbul!
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As a passionate advocate for advancing rhinoplasty techniques, I’m excited to share my expertise with colleagues from across the globe. This congress offers a unique opportunity to engage with cutting-edge research and innovative approaches that are shaping the future of facial plastic surgery.
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Looking forward to meaningful discussions, exchanging ideas, and continuing to elevate the art and science of rhinoplasty. Here’s to another milestone in pushing the boundaries of excellence!
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02/05/2024
🇬🇧 MANAGING AND BRANDING YOUR RHINOPLASTY PRACTICE.
As the CEO of our practice, I had the privilege to give a talk at the annual meeting of the AICEFF "How to Successfully Brand Your Rhinoplasty Practice” .
Branding isn't just about logos and marketing—it's about embodying the VALUES we stand for in every aspect of our practice management.
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🔹BRAND ENTITY. BRAND VALUES. BRAND PROTECTION.
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In my talk, I highlighted the crucial role of professional and personal ethics, as well as deontology, in shaping a brand that not only promises but also delivers values to our patients.
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Brand protection is FUNDAMENTAL , especially in a global landscape where intellectual property issues are often overlooked or neglected.
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Every practice that stands for values and strives to protect them faces these challenges. It's essential to navigate them with integrity and commitment.
Thank you to Patricia Schiavon, Congress organizer, for this possibility to talk on such important issue for our practices that serves as to us , as much as for our patients.
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🇮🇹 Nel mio ruolo di Amministratore Delegato della nostra pratica, ho avuto il privilegio di parlare su AICEFF "How to Successfully Brand Your Rhinoplasty Practice” al congresso annuale del AICEFF organizzato dalla Dott.ssa Patrizia Schiavon a Bologna settimana scorsa.
Il branding non riguarda solo loghi e marketing—è incarnare i valori che rappresentiamo in ogni aspetto della gestione della nostra pratica.
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🔹BRAND ENTITY. BRAND VALUES. BRAND PROTECTION.
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Nel mio intervento ho sottolineato il ruolo cruciale dell'etica professionale e personale, nonché della deontologia, nel modellare un marchio che non solo promette ma anche consegna i valori.
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Proteggere questo marchio è fondamentale, specialmente in un contesto globale dove le questioni di proprietà intellettuale sono spesso trascurate.
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Ogni pratica che difende i valori e si impegna a proteggerli si trova di fronte a queste sfide. È essenziale affrontarle con integrità e impegno.
Un ringraziamento speciale alla dott.ssa Patrizia Schiavon per aver incluso questo talk nel programma del congresso.
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Irina Vasilenko
Indirizzo
Clinica Del Viso/Face Clinic, Piazza Repubblica, 21 Milan 20124
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YOUnique Rhinoplasty® is a “boutique” international super focused rhinoplasty practice based in Milan, Italy.
Pietro Palma, MD, FACS, Founder & Director, is a world-famous rhinoplasty expert, mentor and teacher. Almost 30 years of his surgical practice are devoted only to rhinoplasty. Pietro considers rhinoplasty, especially Endonasal Rhinoplasty, as an Art, where the artistic vision of a surgeon, his perception of individual beauty and technical finesse - all amalgamate together to reach the desired result.
His belief is simple. To understand all the nuances of an art and skill form, one must submit oneself to that art, and that art alone. Many years of specific experience are required before a surgeon gains enough knowledge and experience to begin to be fluent with the endless variability of nasal shapes, and the rainbow of desires of every single patient. The way to master this complex surgical craft, in his opinion, comes only with years of a singular commitment, followed by a life-long dedication to this singularity of being super-dedicated to Rhinoplasty Surgery. Only then, he believes, one can master and predict the outcomes of this finest surgery, from the subtle aesthetic changes to the nose, to the major reconstruction in revision cases.
Pietro Palma is a pioneer of the Hybrid Endonasal Rhinoplasty® concept that aims to merge the best of both endonasal and open approaches.
Pietro Palma is Past-President of the International Federation of Facial Plastic Surgery Societies (IFFPSS) and the European Academy of Facial Plastic Surgery (EAFPS).
Pietro Palma is a world recognized rhinoplasty surgeon and lecturer and he has been invited to teach and operate in numerous courses and meetings all around the world.
Irina Vasilenko, MD, PhD, FACS, co-founder & CEO, is double-board certified in Otorhinolaringology and Plastic Surgery in Russia, where she built a successful academic career and worked as professor at the Federal Center of ENT in Moscow. Being in profession for more than 25 years, now Irina dedicates her time and energy also to the constant improvement of our practice in making it more comfortable and secure for our patients. She is completing the program of the Executive Master of Business Administration.
Each patient is UNIQUE and that is why Younique Rhinoplasty® was born.
YOUnique Rhinoplasty® places the Patient at the center of a unique, tailor-made rhinoplasty plan that addresses each highly individual and particular demand.
What our patients want? They want a non-operated, natural and elegant look of the nose, preservation of personal facial features and a rapid return to work. These highly demanding set of criteria needs a rethink of the surgical axioms, aesthetic principles and a doctor-centric approach in rhinoplasty.
Our surgery is a custom-made for every single patient: from the first visit to each operative step. Our team is committed to provide our patients with a safe rhinoplasty experience and the highest standard of care.
YOUnique Rhinoplasty® is a truly international practice, as foreign patients represent about 1/3 of the clientele. Almost 70% of them come for revision rhinoplasty which is a specific and higlhy demanding part in our practice.
