21/10/2025
The European Parliament has approved an amendment to the Common Market Organisation ( ) regulation that would ban plant-based and lab-grown foods from using meat- or animal-related terms such as “ ,” “ ,” “ ,” “ ,” “ yolk,” and “egg white.” The proposal, introduced by French Céline Imart, is intended to prevent consumer confusion and protect traditional meat producers, but it still needs to pass through negotiations with the European Commission and EU governments before becoming law. Supporters claim the measure will safeguard product integrity and transparency, while critics argue it is unnecessary, protectionist, and inconsistent with the EU’s sustainability ambitions. According to Hylo’s Armando, the rule could force plant-based brands to rebrand, increasing and making their products less recognizable to consumers. From a regulatory perspective, existing labeling laws already prevent misleading claims, and clearer standards could ensure transparency without restricting innovation or limiting consumer choice.