A&D Masa's Message

A&D Masa's Message A&D Company, Limited

25/12/2017

Dear Friends and Partners,
Thank you for your continued support for A&D throughout the Year 2017 and best wishes to you and your family for a wonderful holiday season and a successful 2018.

Looking forward to working and having fun together to make the New Year an even better year!

Best regards,
Masatake Eto

13/10/2017

Can't help but share this photo with the old timers!

I hope it is not only I who recognizes this picture which I accidentally found while cleaning up my old files. It was taken November 1989 when A&D Engineering hosted the ISWM, International Society of Weighing & Measurement, in San Jose. We were planning to launch the FC counting scales which would become the symbol of A&D technologies for the next decade or so. The FC series turned out to be one of the most reliable and accurate counting scales in the industry and helped us to expand our footprint and become common at scale dealers. We put a lot of thought into it and had input from the US market which lead to several new features that provided accuracy together with the ease of use. We gave it three button simple operation and a reset button, which we used to call the “Baba Function” during our dealer training which followed the debut in 1989. The Baba Function was the very function workers on the factory floor wanted to have as they had trouble with the functions of the counting scales then.
This billboard advertisement was put up along the freeway from the San Jose Airport to the Hyatt Regency Hotel where the show was held. It was the most common route from the San Jose Airport to the hotel. The billboard appeared in front of people as they drove into town after making right turn on the freeway 880. It cost $8,000 then! (Actually it cost a bit more than $8,00 as we agreed to have what they call “Hang-over”, a part that sticks out from the bill board which we were told increased eye-catching dramatically.) We got so excited with the idea but realized the likelihood of it being recognized was very low. “How many people are going see it?” and “Too expensive for a one time product ad” were common arguments that almost stopped us from putting it up.

“Why not ask our dealers if they saw it? If the answer is no, we can talk about it and explain all the trouble we had gone through to put it up there. We can even start talking about it immediately before the show starts. We are the host of the show so let’s go for it and try to make the best out of it.” Paul Huber, then the President of A&D Engineering made these statements and concluded we go for it and make this investment. We argued that we can make it worth the money if we all act to make it so.

I was the program chairman for the show. After reviewing thick books for commercially available speakers from for motivation, entertainment and business orientated. We selected Frank Abagnale who became known with his book and movie “Catch Me If You Can”. It was a great choice for the show which had many family members of scale industry. I kept talking about the billboard the whole time! Oh, it was fun and became the highlight of my stay at ADE before I returned to the headquarters in Japan the following year.

Hope I can hear from some of you who saw the billboard then!

AD-4212C in Partnership with Mintec Provide “Best of Breed” Solution for Production of Accurate Coinshttps://www.aandd-p...
04/09/2017

AD-4212C in Partnership with Mintec Provide “Best of Breed” Solution for Production of Accurate Coins

https://www.aandd-ps.com/facebook/masas/pdf/AD-4212C_in_Partnership_with_Mintec_Provide_Best_of_Breed_Solution_for_Production_of_Accurate_Coins.pdf

The Mercury free world is getting closer as more countries ratify the “Minamata Convection” Treaty. Along with this tren...
21/08/2017

The Mercury free world is getting closer as more countries ratify the “Minamata Convection” Treaty. Along with this trend our Mercury Free UM-102, UM-201 and UM-211 are constantly increasing their presence on a global scope. In Japan alone we have doubled the number of UM-102 units shipped in two years in a row. Japan has learned a hard and tragic lesson from Minamata and trying to lead the world in this Mercury Free movement!
https://www.aandd-ps.com/facebook/masas/pdf/Mercury_Free_News201708.pdf

Happy RetirementHiroyuki Hatakeyama who has given us his 40 years of outstanding service has had a happy retirement. His...
10/08/2017

Happy Retirement

Hiroyuki Hatakeyama who has given us his 40 years of outstanding service has had a happy retirement. His fellow associates have organized a farewell party and over 40 associates have given him farewell and blessing for his commencement of new venture in life. Since the company's earliest days, he has consistently devoted his time, energy and passion into making A&D a successful and innovative company and by holding a wide range of responsibilities including: Domestic Sales manager, Osaka Branch manager, Manager of FFT Promotion Team, Market Development Manager at Zonic A&D in Ohio USA, and International Sales Division Deputy General Manager.

His "customer first" approach throughout his career has made a great role model for our associates, and provided A&D with many best practices and lessons learned that will forever remain within the organization. Furthermore, his contribution as one of the founding members of A&D will always be remembered as part of our history and growth story. And I owe him special thanks as he was the one who convinced me to join A&D in 1980.

We had a great and memorable farewell party cerebrating his happy retirement where many of his associates expressed special thanks and appreciation.

Great New Function Added to A&D Connect app!Now you can bring the summary report PRINT-OUT with you when you make a doct...
06/04/2017

Great New Function Added to A&D Connect app!

Now you can bring the summary report PRINT-OUT with you when you make a doctor's visit next time. Besides you can take a look at the trend of your blood pressure readings at a glance in time line as well as in accordance with the blood pressure classification. I can't wait to bring it to the doctor and see what he would say. If you are using our A&D Connect app already, just update it and then you can have this great and useful report at your discretion.

A Study on Accuracy of Blood Pressure MonitorsThe Department of Primary Health Care at the University of Oxford conducte...
20/02/2017

A Study on Accuracy of Blood Pressure Monitors

The Department of Primary Health Care at the University of Oxford conducted an interesting study in 2011 concerning the accuracy of blood pressure monitors. The primary objective of the study was to assess whether or not digital blood pressure monitors can replace mercury sphygmomanometers. The conclusion is that not only do digital BPMs offer an effective alternative, in many cases they provide superior accuracy. There are three other outstanding findings as a result of this study.
1) Among the more than 600 digital blood pressure monitors tested, A&D's digital monitors turned out to be most accurate.
2) Aneroid blood pressure monitors have a much larger rate of error, which caused the researchers to conclude that non-digital versions should likely not be considered as “viable” medical devices.
3) The study tested A&D’s UM-101 mercury-free models as a reference, and although the number of units was smaller than the other models tested, researchers rated the UM 101 as 100% error-free.
Given this, A&D can take pride in its technology rating as the most accurate among a wide range of competitors. For further information and details on the study, please take a few moments to peruse the results. 

https://www.aandd-ps.com/facebook/masas/pdf/How_accurate_are_your_sphygmomanometers.pdf

Entering New Market with MPAOne way of entering a new market is to find a new segment in the market that is left unculti...
26/01/2017

Entering New Market with MPA

One way of entering a new market is to find a new segment in the market that is left uncultivated or is not vigorously pursued by existing players. If you succeed in identifying such a segment, it will create a lucrative business for a supplier and also benefit end users. Such a case was reported by GL Science in conjunction with our MPA electronic micro pipettes. They excel in environmental analysis of water, air and soil by use of chromatography and constantly give seminars concerning technical and legal issues surrounding environmental problems which encourages customers to listen to and work with them. Hideki Ishizuka, A&D salesman in Osaka area has proved himself to be a great presenter of our MPA at the seminars GL Science holds, which has led him to promote the MPA to end users together with them. Read the interview we had with lab staff at GL Science.http://www.aandd.jp/support/materials/Interview_GL%20Science.pdf

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Toshima, Tokyo
170-0013

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