Grounded

20/11/2025

Your laundry shouldn’t leave anything behind; especially not toxins. ✨

Most conventional detergents are packed with synthetic fragrances, fillers, and foaming agents that cling to your clothes long after wash day. And because you wear your laundry all day, those chemicals stay closest to your skin.

Grounded keeps it simple and super clean.
Our laundry range is 100% non-toxic, super concentrated, and designed to rinse clean — no residues, no irritation, just fresh, breathable fabrics.

And this week, it gets even better:
Enjoy 25% OFF our entire Laundry Range: Laundry Powder, Laundry Liquids, OxyBoost, Baby Laundry, and more.
T&Cs apply.

17/11/2025

Our non-toxic Laundry Range is tough on stains, gentle on fabrics, and kind to the planet.

20% OFF the laundry range - stock up on your favourites while it lasts!

*Sale ends on 22nd November*

16/11/2025

14/11/2025

Our new and improved Grounded Hand & Body Lotion is reformulated for deeper hydration and smoother absorption, now available in a new and improved formulation, packaging, sizes, and scents.

Made with shea butter, cocoa butter, and baobab oil, it nourishes and softens skin without leaving a greasy feel. Available in Jasmine & Lemongrass; Bergamot, Cedar & Sandalwood; Lavender & Geranium; and Bergamot, Grapefruit & Rose.
Shop now and get 15% off.

13/11/2025

Our upgraded Personal Care line is here with richer lathers, hydrating textures, and essential oil blends that smell as good as they feel.

Shower products are now available in 500ml 100% recycled plastic.
Lotions and Hand Wash are available in 300ml glass bottles.
Or shop our travel range in convenient 65ml bottles.
Still grounded in goodness.

Shop now and get 15% off on all individual personal care items. Sale ends 16th November.

12/11/2025

Your favourites just got a glow-up 💫

The new Grounded Personal Care line is here and reimagined with richer lather, deeper hydration, and new fresh scent blends to match your mood.

This Black November week only enjoy:

✨ 15% off all individual personal care items
✨ 20% off personal care bundles

11/11/2025

Your everyday care, upgraded. Cleaner formulas, bolder scents, and a sleek new look made to stand tall on your shelf. A fresh take on the Grounded care you know and love.

Buy a 500ml, 300ml, or 65ml bundle at 20% off and save. Sale ends 16th November.

10/11/2025

Our signature personal care line is back and upgraded for an even better experience. The washes now lather richer and rinse cleaner, while our lotions have a smooth and hydrating feel.✨

What hasn’t changed is our commitment to safe, sustainable products. Every product remains sulfate-free and free from toxins, crafted with naturally derived surfactants and moisturizing botanicals like aloe vera, baobab oil, and shea butter - scented ONLY with essential oils.💚

Shop now and get 15% off on all individual personal care items from today until 16th November.

01/11/2025

Bring your floors back to life with the Grounded Citrus Concentrate🍋✨

It is powered by upcycled citrus peels collected from juice bars across Kenya. Boosted with vinegar, and rich in limonene, a natural solvent, it cuts through grease and grime while leaving your home smelling fresh with notes of clove and cinnamon.

Add 200mls per 10L of water in a bucket - which is 25 buckets per 5L.

It’s perfect for wooden floors and high-use surfaces. 🌿

30/10/2025

Tiles looking tired? 🚿 Toilets seen better days? 🚽
Time to bring in the Grounded deep-clean duo: the Grounded Scouring Powder and Grounded Toilets.
Our Scouring Powder is a powerful, natural cleaning solution designed for tough scrubbing, it pairs perfectly with steel wool or a scrubbing brush to cut through grease, grime, and stains on sinks and tiles.
Our toilet cleaner has a septic safe formula and effectively removes stains and odors while your washroom fresh and toxin-free.

28/10/2025

A little pump goes a long way. 💧

Grounded Foaming Hand Soap lasts 4x longer than gel soaps; that’s up to 500 hand washes per refill. Made from Pure Kenyan Castile Soap and scented only with essential oils, it’s gentle on skin and kind to the earth.