
05/05/2025
Building Negotiation Capacity for Global Trade
Kenyaβs fresh produce exporters are gearing up for , one of Europeβs top horticultural trade fairs!
But technical excellence alone wonβt close international deals.
Success depends on mastering:
β
Negotiation skills
β
Understanding European business culture
β
Building buyer trust
Last week, we at CropCare Technologies had the privilege of facilitating a dynamic pre-fair training workshop for 16 Kenyan horticultural companiesβ
In partnership with IPD β Import Promotion Desk β Kenya Hub and the Horticultural Crops Directorate (HCD).
We focused on equipping exporters with the skills to:
π’ Confidently engage European importers
π‘ Pitch their value propositions clearly
π΅ Navigate cross-cultural business dynamics
This wasnβt just a workshopβit was a strategic step to unlock premium markets, align with EU expectations, and build lasting trade partnerships.
As Kenya pushes forward in global agribusiness, we must continue investing in soft skills that open hard markets.
Letβs keep growingβ
One exporter. One handshake. One contract at a time.