29/09/2025
BEFORE YOU START A BUSINESS, SWALLOW THESE 5 PILLS.
So you want to start a business? Good. But before you post that resignation letter with a โnew chapterโ caption, letโs be clear:
Business is not a soft landing. Itโs a battlefield.
Itโs not about freedom in the beginning; itโs about fighting for freedom. And the chances of winning that fight? Very slim.
Most people rush in to escape a bad job or chase a passionโonly to discover theyโve stepped into a world with demands far heavier than employment. Business isnโt impossible, but you must earn your place in the arena before it rewards you.
Here are 5 bitter pills you must swallow before taking the leap:
1. No One Owes You Support โ Not Even Family
Donโt expect friends to buy just because they know you. Donโt expect family to cheer or promote your hustle. In fact, most of them wonโt even take you seriously.
Your first customers? Strangers. Because strangers donโt care about your past; they care about the value you bring.
Build something so good that even if your cousins ignore you, the world canโt. Be ready to go the full length alone. Family and friends usually show up only when thereโs something to chop.
2. You Will Work Harder Than a 9โ5 โ For Free (at First)
Many dream of โbeing their own boss.โ But hereโs the truth: the boss never sleeps.
In your 9โ5, you had one roleโand you got paid whether or not the company made profit. In business, you wear every hat. Youโll work longer hours, face more stress, and at first, earn less than the office cleaner.
Freedom isnโt free. The price is sweat.
3. Money Problems Donโt Disappear โ They Multiply
If you were careless with personal finances, business will expose you.
Youโll need to master cash flow, budgeting, saving for taxes, and resisting the temptation to treat profits like salary. There will be dry months, delayed payments, emergency costs, and tough calls.
Business doesnโt cure bad money habitsโit magnifies them.
4. Talent Isnโt Enough โ Systems Win