24/11/2025
If clients are calling but you can't see them because you're booked for the next so many weeks or months, you're doing it wrong.
It means you're overstretched. Before long, you'll be exhausted and less effective.
Neither you nor your customers will be satisfied with your work.
Having people crowding outside your office is not a sign of progress, but rather stagnation. It means you're overqualified for that level.
You're too affordable for your degree of competency.
You should simply raise your fee note. This will filter people and the challenges that reach your desk.
Those who go away to other practitioners and get the same service for a lesser fee will have spared you from being preoccupied with smaller challenges.
If a problem can be easily solved by other people, you should let them.
You'll never become world-class while solving average problems. Masters always solve the more complex problems.
When a challenge becomes too easy, they step up to the next level.
Imagine if the top surgeon at a hospital were suddenly available for regular consultations at a regular fee? There would be crowding and chaos. He or she would be exhausted to burn out, and they wouldn't deliver at excellent levels either because of being rushed.
As a master, your time at work and time at the workshop should be split 50-50. Half the time you work, half the time you research.
Remember the quote by Abraham Lincoln, which says, 'If you give me six hours to cut a tree, I'll spend the first four sharpening the axe.'
Raising your fee note leaves you with fewer people who are looking for your level of competency.
If you don't do this, you'll keep missing out on the premium clients who might have appreciated your services better and paid you better as well.
Instead of seeing 20 clients for $10 each, step up to $20 and see only 10. You'll still make the same money except that you'll be left with enough time to sharpen your exe and keep growing.
If that level becomes saturated again, step up to $40 and see only 7. You'll earn more money, spend more time on each case, and bring a master's touch to it.
You'll be doing yourself and your clients a favour, because if they hadn't found you, they might have had to travel overseas to find this level of competency.
Growth is not greed. It's simply becoming better at solving problems. Those people with that kind of problem will always appreciate you.
Lastly, never delegate your core service. Give referrals for all the cases your juniors can solve. But always handle the complex ones on a personal level. They are your calling.
They provide both satisfaction for life and compensation at the same time.
Always maintain the heart of a servant and the brain of a master.
You are forbidden to be mediocre. You're called to be the best there is.
It is done.
(©️ Benjamin Zulu Global)
