08/09/2025
The 68% Problem: What Every Executive Needs to Hear
Most wellness programs miss the mark. Not because of tight budgets or sloppy planning, but because they treat everyone the same. That’s a big mistake.
Think about it:
- Gen Z wants wellness tools on their phones. They like quick, digital check-ins.
- Baby Boomers? They’d rather talk face-to-face. A real conversation means more to them.
- Millennials and Gen X have their own ways, too. Some want flexibility, others value clear, direct info.
When companies ignore these differences, participation drops—by a whopping 68%. That’s huge.
But here’s the thing: Some companies are turning this around. They’re not doing anything wild. They just started listening to their people, and tailoring wellness programs to fit different age groups.
It’s like offering both a salad bar and a burger stand at lunch. More people show up when they have options.
Want to see how this works? Check out the generational wellness approach at www.oasisafricawellness.co.ke
When people feel understood, they get involved. And that’s when real change starts.