19/05/2026
A note on the 'Best of' nominations
We are genuinely humbled to have been nominated again this year, and we want to thank everyone who took the time to put our name forward. That recognition means a great deal to our whole team.
As we did last year, however, we have taken the decision not to participate. Our reasoning has not changed. Competitions of this kind rely on open public voting, and the arrangements as they stand do not include meaningful controls against repeat voting or against organisations voting for themselves. The practical effect is that outcomes tend to reflect the size of an organisation's network and its willingness to mobilise internal voting, rather than the quality of care or service that patients actually receive. Larger organisations are favoured almost by design, and smaller providers are placed at a structural disadvantage regardless of merit.
We do not think a result produced on that basis would tell our patients, or anyone else, anything reliable about how we compare with our peers. Out of respect for the people who nominated us, and for the integrity of the recognition itself, we would rather step aside, as we did last year, than take part in a process whose outcome we do not believe reflects reality.
We remain enormously grateful for the trust placed in us, and we will continue to let the quality of our care speak for itself.
-The Team at Optimal Healthcare