It gives them the utmost beneficial tips to lead them on the right track.The exhibition's primary mission is to introduce students to the latest fashion trends, hairstyles and secret beauty tips, how to lead healthy lifestyle and keep fit through exams and stressful studying. On the 21st of March 2012 “Together for Natural Beauty” was the title of the awakening campaign that was proudly hosted by
the BAU team. Hala ajam, Fady Kataya and Bassam fattouh , Lebanon’s best makeup artists, were introduced in this exhibition. Along with Miss Lebanon 2010 ‘Rahaf Abdullah’ as Our Beauty Icon, ‘George Assaf’ as Our Fitness Icon Star Academy & Celebrity Duets and ‘Milad Hadchiti’ as Our Media Icon Personal Branding Coach & Certified Image Consultant. On the 10th of April 2013 ‘BAU Lifestyle’ attracted several participants from other Universities as exhibitors, and many beauty experts from different fields of health, sports and fashion. Cosmetic experts: Salon Joe Raad - Salon Maysson Hilal - Ashraf Salon and Hani. Fashion professionals: Hadia Sinno - Lama Lawand - Cedric Haddad
Fashion specialists: Designer Abbas Hrajli - Designer Farah Hassan - Alice Design Shop. Nutrition and cooking experts: Carla Haddad - Laila Fathallah
Health experts and Sports: Radical Fitness - Charbel Bou Khattar (Natural Bodybuilding Champion)
