01/08/2025
What is “Good” Entrepreneurship?
It’s more than just launching a business. It’s about solving real problems, creating meaningful value, and building ventures that make a lasting impact.
As part of the workshop on “Supporting Startups and Innovative Enterprises in the Natural Products Industry”, organized by the Business Practice and Policy Initiative at the Suliman S. Olayan School of Business at AUB at THE American University of Beirut (AUB) in collaboration with UNESCO Office in Beirut, Alecso /المنظّمة العربيّة للتّربية والثّقافة والعلوم and the Darwazah Center for Innovation Management And Entrepreneurship, Dr. Bijan Azad, Director of the , led a powerful session titled "An Introduction to ‘Good’ Entrepreneurship."
Dr. Azad walked participants through a case of successful dairy startup Go Baladi. He showed how pivoted from “Organic Goat Cheese” to “Healthy Goat Dairy” anchoring their products in the “Lebanese goat herding”, which helped them make the product more affordable with a wider appeal.
Dr. Azad highlighted how all the should be clear that they must focus on their not their to be successful, and then re-engineer their startup to cater to the demand!
Attendees positively commented on the real-world insights grounded in evidence-based approach to entrepreneurship, which the is known for.
Special thanks to Ms. Raghda Kawass and Dr. Neveen Ahmed for the meaningful collaboration. Partnering together for impact is critical for unlocking the potential of entrepreneurship and innovation across Lebanon and the region.
