
13/09/2025
That’s a wrap on Pure 2025 in Marrakech.
It’s been a very intense five days, from early mornings to the late evenings, all the meetings, networking and partying, yet such a fantastic experience.
I met so many incredible people, hailing from every corner of the globe (including some new Aussie friends!) and lots of inspiring connections. It was a great opportunity to share about Palmaïa - The House of AïA to top industry professionals.
It had been 20 years since I’d been to Morocco, back when I was leading adventure group tours here, and it’s been fantastic to be here again, amongst the colours, sights, sounds, tastes and smells.
Now it’s time to enjoy a few days of further exploring in Morocco with my eldest son who has flown in from London 💙