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Monday 09:00 - 18:30 Tuesday 09:00 - 17:00 Wednesday 09:00 - 18:30 Thursday 08:30 - 18:30 Sunday 09:00 - 18:30

Malaysiarice

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Alor Setar
Malaysiarice

Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business.

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI. Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers. Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.

12/01/2026

Snack attack mode: ON!

All your fav Brice flavours just jumped into the basket 👀💥
From spicy to savoury to sweet which one are you grabbing first?

Comment your go-to flavour below! 🍿💚✨

08/01/2026

Fuel your day the smarter way 💪 Cocoa Plus Brown Rice Chocolate Drink high in dietary fibre, packed with Vitamin B and trans fat free. Perfect for mornings, workouts or anytime you need lasting energy. Drink chocolate. Live active. ✨

05/01/2026

A perfect duo you never expect for your snack break!🤎✨

Crunchy Brice Truffle meets the rich, comforting taste of chocolate wholegrain rice drink

A match made in flavour heaven.

Try this pairing and thank us later 😌🍫✨

01/01/2026

New Year, New Vibes!!

Serba Wangi is stepping into 2026 with gratitude and with all your favourite brands tagging along (Jati, Jati Signature, Primera, EcoBrown’s, Cap kapal Layar, Carnation, Songhe, Nuuna, Brice)

Thanks for choosing us to fuel your days, your meals and your memories. Here’s to a year full of good food, good energy and good times.

Happy New Year from the Serba Wangi fam! 🌾💛

#2026 ’s

31/12/2025

✨🎉 Ring in the New Year with flavors that bring everyone together!

From Serba Wangi’s fragrant, fluffy rice on the dinner table to crunchy BRICE and ChomChom snacks for midnight munching, every bite sets the mood for celebration.

Don’t forget to toast to new beginnings with our refreshing rice beverages — smooth, wholesome, and perfect for the countdown. Here’s to good food, good vibes, and an unforgettable New Year’s Eve! 🥂🍚🎆

25/12/2025

🍜💛 Bold enough for the king of flavours?

Nuuna Durian Instant Noodle brings you a crazy and delicious fusion of creamy durian aroma with rich, savoury noodle goodness — a combo made for adventurous taste buds!

Smooth, fragrant, and surprisingly addictive, it’s the perfect snack for anyone who loves a little excitement in every slurp.✨

22/12/2025

Indulge in the elegance of EcoBrown’s Sella Cream Basmati Rice — long, luxurious grains that cook to fluffy perfection, bringing a touch of premium comfort to every meal. 🌾✨

Perfect for fragrant biryanis, lavish family feasts, or everyday dining with a refined twist. Elevate your table with the richness you deserve. 🍽️💛

19/12/2025

Embrace the timeless taste of SongHe — where every grain of premium Chinese rice carries the essence of purity, tradition and refined craftsmanship 🌾✨.

From its delicate aroma to its soft, fluffy texture, SongHe rice elevates each meal into a moment of elegance and comfort.

Perfect for family tables, festive gatherings or everyday nourishment, this is rice made with heritage, care and excellence 🍚💛.

15/12/2025

Discover the goodness of PRIMERA Low GI Antioxidant Rice — the perfect balance of wellness and flavour in every grain 🍚✨ Packed with natural antioxidants it keeps your energy steady, your meals nutritious, and your heart happy ❤️💪. Whether it’s for family dinners or your daily healthy routine, Primera brings a wholesome, premium taste that your body will thank you for 🥢🌿.

12/12/2025

Enjoying BRICE Himalayan Salt while watching FRIENDS during the holidays hits different — crunchy, tasty, and perfect for every exciting scene! 🤩🍿 Every bite of BRICE makes your movie night more exciting, more flavourful, and totally unstoppable. Once you open the pack… it’s crunch, laugh, repeat! 🎬✨

09/12/2025

It’s the simple, healthy choices that create meaningful moments at the table, and EcoBrown’s is here to make every meal feel truly complete.
Quality beyond taste — EcoBrown’s completes your family’s healthy meal and healthy sips, from plate to glass.✨

05/12/2025

There’s something ✨magical ✨ about a meal made with Jati PUSA Finest 1121 Basmathi Rice — the long, elegant grains, the soft fluffy texture, and the naturally fragrant aroma that fills the home even before the first bite.

Address

SERBA WANGI SDN BHD (280872-A/199301026134), Lot T2, No 111, Kompleks Perniagaan Ampang, Lebuhraya Sultanah Bahiyah
Alor Setar
05050

Opening Hours

Monday	09:00 - 18:30
Tuesday	09:00 - 17:00
Wednesday	09:00 - 18:30
Thursday	08:30 - 18:30
Sunday	09:00 - 18:30

Telephone

+6047355620

Website

http://www.malaysiarice.com/

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