13/03/2018
The Modest Beginnings of the Nike Shoe Empire
University of Oregon track coach, Bill Bowerman, knew what he wanted in a running shoe, and he even created shoes for his track team members because his understanding of running form and shoe construction presented higher standards than those set by the current market. In 1964 Bowerman joined forces with one of his ex-athletes, Phil Knight, and began a small shoe company called Blue Ribbon Sports that made a line of shoes with the Tiger shoe company in Japan. Bowerman and
Knight were extremely busy, so through the extra efforts of Jeff Johnson, a former collegiate runner at Stanford, the Tiger Marathon and Roadrunner became the most popular running shoes on the market in 1967. The Tiger Marathon had a light
rubber out sole with a separate heel and forepart, including a reverse leather upper. In 1967 they continued to modify the running world as they offered all nylon uppers.
Johnson created the idea of a continuous mid sole by removing the out sole of the Tiger shoe and replacing it with a shower slipper with an outer layer of rubber. In 1972 Tiger and Blue Ribbon Sports separated over distribution disputes.
Fortunately, the American following of Bowerman and Knight’s did not falter with rubber out sole with a separate heel and forepart, including a reverse leather upper. In 1967 they continued to modify the running world as they offered all nylon uppers.
One of Knight’s students at Portland State College and the appropriate naming of Nike for the winged, Greek goddess of victory from Jeff Johnson’s dream, this fresh company was able to continue production by establishing a deal with one of Tiger’s
competitors. Further changes in their shoes occurred as Bowerman and a colleague, Jeff Holister, used urethane and a waffle iron to construct extremely light running shoes. Since its conception, the Nike Company has dominated the shoe
world and continues to strive for perfection.