
26/06/2025
Breast cancer campaign!
This is a breast cancer campaign using "edutainment style" of public health campaign to enhance breast cancer test among the local population.
One striking thing about this campaign is that there is behavioral insight to create awareness (knowledge) and change attitude and perception of the people about taking up a mammogram test to check their breast cancer status.
Finally, the beauty of this campaign is that it is done using the local language of their catchment area with some style of entertainment to garnish the campaign.