11/02/2026
The Frequency Illusion and Nigeria’s Snakebite Reality
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In the past two weeks, following the widely discussed case of Ifunanya’s snake bite, there has been increased reporting of near-miss snake encounters in homes.
This reflects what psychologists describe as the Baader–Meinhof phenomenon, once an issue gains attention, we begin to notice it more frequently.
However, snakebite is not new.
It has been a persistent emergency risk, particularly in residential and rural settings.
Heightened awareness should not fade with headlines.
It should translate into structured preparedness.
At Credbridge Professionals & Consulting Ltd , we recognise that early response capacity determines outcomes in medical emergencies.
Emergency care training equips individuals and institutions to respond correctly before professional medical care is reached.
Snakebite is not suddenly common.
The frequency is high but neglected, hence preparation is very much necessary.
Awareness creates attention.
Training creates readiness.