15/07/2025
In markets across Lagos, we heard the same story again and again “healthcare is too far, too expensive, and we only go when it’s too late.”
Many of these women—hardworking, resilient, and deeply committed to their families—were simply not prioritizing their health. Not because they didn’t want to, but because the system never prioritized them.
We knew we had to do better.
Our goal was simple: bring healthcare closer to the women holding our communities together. But to do that, we had to go back to the markets, sit with them, ask questions, listen without judgment, and then build something that actually works.
After weeks of research in Mile 12, Oyingbo, and Lagos Island (Oke Arin), we didn’t just leave with data, we left with insight, empathy, and a responsibility. That’s why we’ve returned to these markets, not with promises, but with action.
We’ve officially launched our Market Health Plans in Mile 12 and Oyingbo, and this week, we’re wrapping up with our third launch in Lagos Island.
Plans starting from ₦2,000/month. Built specifically for market women. With care that includes telemedicine, checkups, follow-ups, and more. Right there. Where they are.
This isn’t just a launch. It’s a movement toward dignity in care, toward accessibility, and toward real change.
We’re just getting started.
