Fitness Nutrition Review

Fitness Nutrition Review Our internationally certified trainers are specialists in customizing training and nutritional programs to meat individual needs e. g.

Fitness Nutrition Review is an arm of MarathonFit Ng committed to the research, review, education and sales of sports/fitness supplement to discerning individuals/organizations with an eye for the cutting-edge, vibrant health and life-long performance. for weight Lose, sport specific, body shaping, bodybuilding, rehabilitation, aerobics and cardiovascular fitness, leveraging cutting-edge techniques and evolving discoveries in exercise science and performance nutrition, to deliver amazing results in double quick-time

CALORIES BURNT PER HOUR PERFORMING THESE ACTIVITIES [2]If you read my last post, this is the sequel I promised.Like I me...
08/04/2025

CALORIES BURNT PER HOUR PERFORMING THESE ACTIVITIES [2]

If you read my last post, this is the sequel I promised.

Like I mentioned, here we shall be looking at why item number 12, is a far better option to engage in than number 15 which promises a far better result in terms of weight loss, going by the number of calories burnt per hour.

✅1. The figures 800 -1000 represent the number of calories burnt per hour of running. For aerobics, the moment you stop program, calorie burn stops as well.

This is the opposite of what happens to your body when you engage in weight training. That's to say, hours after your weight training, you still be burning fat, though at a decreasing rate.

Secondly, as your muscles (flesh) become better conditioned, they begin to demand more energy to fuel your normal everyday activities. And this fuel comes from the burning of stored up fat in your body, even when you are not weight training.

✅2. Number 15 cannot be applied for body shaping. So if you are endowed with fine, sexy curves, you will definitely be less curvy by the time you are done with number15 or any of the other aerobic exercises, depending off course, on the volume and intensity of the program.

In other words, there is no way you can structure your aerobic program to improve your symmetry and proportions.

But with weight training, you can enhance your figure by chiseling down body parts that are way out of proportion like broad backs and huge arms (in women) while building and lifting up your butts and spreading out the hips.

✅3. Aerobic exercises do not distinguish between fat and flesh. That's to say, they burn fat as well as flesh (muscle). This burning of muscle weakens your muscular system and leads to an imbalance in the ratio of fat to muscle.

So, when you stop the aerobic program after some months, the weakened muscle will be struggling to rebuild itself while fat will explode and occupy every available as space.

✅4. Number 12 gives you a much stronger heart than number 15. This has been proven in several laboratory tests in America and Europe.

Testing for heart strength deals with what is termed ejection fraction.

Now let me break it down.

You in a bar drinking. The waiter served you your favorite brand of beer with one of those soft disposable cups. You fill your cup with beer. You pick up the filled cup. Instead of sipping, you squeeze the disposable cup and beer gushes out and pours on the table with some left inside the cup.

The same thing happens inside your body when your heart is beating, except that the blood, in this case, is channeled into the blood vessels.

The heart is made up of the left and right ventricles, each somewhat shaped like a cup. Each ventricle filled with blood is squeeze or pressed to push blood into the blood vessels.

The test of how strong and healthy your heart is, is determined by how much blood goes out of the ventricle with each squeeze or beat. The higher the volume of blood pushed out of a ventricle with one beat (squeeze) the healthier or stronger your heart is.

Several lab experiments have shown that with the healthiest aerobic athletes, 76% of the content of the left ventricle, is the most that can be pushed out with one heart beat.

On the contrary, weight training athletes can pump out as much as 93% with one single beat.

So how does this apply to you?

The more the blood your heart can pump into the blood stream, the healthier your heart. This means better blood circulation and better cardiovascular (heart-related) health.

In summary, you achieve a stronger and healthier heart, more appealing shape or physique and better blood circulation, when you engage in weight training than when you spend an eternity on aerobics.

To your health and fitness.

Steve Ndukuba

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.

CALORIES BURNT PER HOUR PERFORMING THESE ACTIVITIES 1 Sleep: 50. - 70 cal2 Meal: 50 - 100 cal3 Watching Tv: 60 - 80 cal4...
07/04/2025

CALORIES BURNT PER HOUR PERFORMING THESE ACTIVITIES

1 Sleep: 50. - 70 cal
2 Meal: 50 - 100 cal
3 Watching Tv: 60 - 80 cal
4 Reading: 70 - 90 cal
5 Shower: 100 - 150 cal
6 S*x: 100 - 300 cal
7 Cooking: 150 - 250 cal
8 Housing cleaning:150 - 250 cal
9 Playing with children: 200 - 300 cal
10 Walking: 200 - 300 cal
11 Dancing: 300 - 500 cal
12 Strength training:300 - 500 cal
13 Swimming: 400 - 600 cal
14 Rope skipping: 600 - 800 cal
15 Running: 800 - 1000 cal

These are good estimates of the amount of fat (calories) burnt when you engage in the listed physical activities.

Now before you zoom off to start running because it has been found to burn the most amount of fat per hour, hold on for the follow up analysis, which will be coming later.

In that analysis, you will discover that though number 15 promises to get you slim faster, it may not be the best approach for you in terms of lasting weight loss, cardiovascular health and beautiful curves compared to number 12.

Be on the look out for the promised follow up post.

To your health and fitness.

Steve Ndukuba

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.

ECHOES FROM ARNOLD CLASSIC 2025Arnold Classic 2025 took place penultimate weekend. The defending champion, our very Sams...
13/03/2025

ECHOES FROM ARNOLD CLASSIC 2025

Arnold Classic 2025 took place penultimate weekend. The defending champion, our very Samson Dauda was relegated to the runner-up position. While Mr O, 2023, Derek Lunsford, was announced as the new champion.

The other Nigerian, Andrew Jacked Chinedu, placed third.

Die-hard bodybuilding followers have come to regard the Arnold as a foretaste of the Mr Olympia. As a result, the outcome, one way or the other, is expected to reflect in the next MR O.

Samson, at 5' 11' tall, came on stage shredded to the bone, with an insane freaky mass, details, separations and definition. He looked slightly fuller than his 2024 Mr O winning package.

Andrew Jacked Chinedu, though maintained the same third place he got the year before, appeared to have improved the most among the contestants from last year.

Hadi Choopan, Mr O 2022 and Arnold Classic winner 2023, was missing in the lineup. Apparently, he didn't contest for reasons best known to him.

Arnold is fairly notorious for throwing spanner in the wheel of progress of the bodybuilding world and creating disaffection in the process.

In 1981, five years after his retirement from competitive bodybuilding, he came back to compete in the Mr OLYMPIA. The judges announcement that he is Mr O, 1981, was viewed as a disenfranchisement to other deserving pro body builders.

His mentor, Joe Weider, the founder of both Mr OLYMPIA and the governing body, IFBB were taken to the cleaners.

As if that wasn't enough, Arnold acquired the rights to promote Mr O. 1982, less than a year after while the echoes of MR O 1981were still reverberating.

And before you say Jack, he handed his longtime bossom friend and training partner, Franco Columbu, the Sandoow, as the winner.

This amounted to adding salt to an injury. The bodybuilding world erupted in protests. "How dare he" everyone questioned.

How could a midget, weighing 190lbs and standing 5' 6" emerge the world's best bodybuilder on the world's most prestigious bodybuilding stage, where the likes of Tom Platz, Chris Dockerson etc contested?

The world's leading body building federation IFBB, was shaken to it's roots.

Athletes withdrew their membership of IFBB and joined other lesser known associations.

Some came together and formed new bodybuilding associations to rival the likes of IFBB from which they broke away and which seemed to have a chokehold on the bodybuilding universe.

Some went as fars as forming bodybuilders unions to protect the interests and welfare of body builders.

Now back to AC 2025, with the choice of Derek Lunsford as Armold Classic champion, the spirit of Mr O 1982, appears to be hunting Arnold.

Let's hope the same scenario doesn't play out in 2025 MR O, come October.

If the pro body builders on stage are closely matched, in terms of height, size and muscular development, then allowances could made on behalf of the judges for minor oversights.

But a situation where you have an almost 6ft tall, 300lbs Samson and 300 lbs, 6' 2" Andrew Jacked Chinedu, all built like battle tanks and ripped to the bone and then, a 5'6" guy is declared the winner, something, definitely doesn't add up.

A Samson would have made a far better winner than Derek. But the crown would have fit Andrew Jacked the most.

MR O 2025 is still six months ahead. If both Samson and Andrew Jacked could top up their current forms, no magic anywhere would sn**ch the Sandow form either of them, irrespective of whatever Hadi Choopan is cooking.

In the photo:
Andrew Jacked is in green trunk.
Samson in purple and
Derek in blue.

Steve Ndukuba,

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.

THE CHOICE IS YOURS In my last post,  I did mention that I was going to hinge two posts on that client of mine. Here com...
01/02/2025

THE CHOICE IS YOURS

In my last post, I did mention that I was going to hinge two posts on that client of mine.

Here comes the second post I promised.

Incidentally, this one is not about belly fat. But in my opinion, though overlooked by a huge majority of the population, it's severely immobilizing . It has seriously messed up the quality of life of elderly people.

Now, here is the story.

My client has a very trendy and fashion conscious friend. This friend, a lady also, happens to be a member of their estate fitness club.

According to my client, mid last year, the friend began having pains on her waist, knees and ankles. Over time the pains became worse.

Initially, she engaged in self medication by popping pain killers. They didn't seem to work.

Next, she contracted the services of massage therapist. It didn't provide any lasting relief.

She then went to a hospital, it still didn't work.

And then to another hospital...

To a medical consultant.

To a teaching hospital.

Like play, like play she stopped going to the gym.

Like play, like play, she now goes to her shop once or twice a week instead of her regular 5x.

Like play, like play, she has gain all the excess weight she lost working out previously and longer looks trendy.

Like play, like play, she doesn't wear her fashionable high heels anymore.

Like play, like play, she has lost the sparkle in her eyes, not to mention the spring she used to have in her steps.

Like play like play, she has become irritable. Every little thing upsets her and provokes a negative reaction.

And before you know it...

👉She will quietly fade from her social circle...

👉Family members will start distancing themselves from her...

👉Friends will start avoiding her...

👉And Oga may find more reasons to start spending more time in the office.

So having seen me fix similar cases in the past, my Client had tried dragging her over to my office.

But she had refused, saying she doesn't want itchy-fingered fitness trainers touching her body anyhow.

When I heard her conplaint, I had responded swiftly; " Don't bother bringing her again. From experience, those who complain of itchy-fingered trainers are usually the worst offenders"

My client had a hearty laugh over my remark and tried prodding me to elaborate. Her effort yielded nothing.

Now, why did I bring up this case?

It's because waist (lower back) pain, knee pain and ankle pain have devastated many lives yet people take them for granted.

I have seen several cases where people who were once vibrant and active practically turned to vegetables.

I know of a case where a money-miss-road went under the surgeon's knife in to fix a debilitating lower back against my advice and came out worse off.

I know of a case where an upwardly mobile guy, working for a multinational corporation, was bypassed for a major promotion because of nagging joint pains but bounced back stronger and bigger following my intervention.

I once handled the case of a clergy who went from having 3 vibrant services every Sunday to a single miserable one as result of aching joints.

Joint pains could be the result of water shortage in the body and the trapping of nerves between bones, especially vertebrates.

But the strange fact is that the pain you feel around your knees or ankle may have absolutely nothing to do with either your knees or ankle per se.

Careful, professional examination could have it traced to your vertebrae column or another joint different from your knees.

Joint pains from the waist down is not just about fitness. They are a pointer to how much your health is improving or deteriorating.

Research indicates that the strength of your legs are directly linked to lower risks of diabetes and high blood pressure.

Upon consultation, your personal physician will most likely advise you to do everything in your power to avoid heart diseases and diabetes if you want to live pain-free at your old age.

I beg to disagree. If you want to be strong, active and vibrant in your old age, the starting point is maintaining a healthy back and joints.

With healthy back and joints, your flexibility can always be improved to execute the program that will keep diabetes and heart diseases at bay.

With a healthy back and joints, you stand a better chance of countering, reversing, controlling, managing or completely eliminating any heart disease or diabetes, depending on its level of development.

If you are intentional about your health, the best time to start is now - before the onset of these health challenges.

The best investment you can make in this regard is getting yourself an inversion therapy table. I have written about this mid last year.

At the gym, stay away too much aerobics. If a session is one hour, devote 45 minutes to full body (compound) exercises that involve multiple joints mobility and the remaining 15 minutes to cardio.

Otherwise, be prepared to join a growing legion of bent, stooping, staggering and crippled uncles and aunties you see around your neighborhood and in the village, as you advance in age.

Steve Ndukuba,

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.


medicine.
fitness.
shaping fat burn.
Personal Trainer.
& Sports supplement.
rehab.

FLAT ABS 101 [3]MENOPAUSE AND ABDOMINAL FAT.Are you a lady?..post menopause?..pre menopause?..and battling with abdomina...
31/01/2025

FLAT ABS 101 [3]
MENOPAUSE AND ABDOMINAL FAT.

Are you a lady?
..post menopause?
..pre menopause?
..and battling with abdominal fat?

Listen up.

Fitness is personal and I say it every chance I get. That's why it is called personal fitness. Fitness goals vary. And there is no one-size-fits all training program that addresses all fitness goals and challenges.

If your fitness goal is weight loss then the prescribed training program must address your fat burn goal within the context of your health challenges, strengths and weaknesses.

That's to say, your training program should be able to deliver the expected results while improving your health and not jeopardizing it.

This personalization or individualization also means that joining a group, comprised of people of different age groups, engaged in choreographed aerobics is like swimming against the tide goal-wise.

This explains why we have weight loss junkies everywhere. One month, they appear to be in good shape. Two months later they are 2x their previous weight.

Permit me to elaborate on this using a client of mine as a case study. Actually, I am going to hinge two posts on her.

This first one is specifically about her. The second post will be about her friend who is battling joint pains on her legs.

The first time she enrolled in one of my training programs was in 2015.

According to her, she lived in a housing estate, where they had their own fitness club, managed by a fitness instructor. And any lady there who wasn't a member was looked upon as an "mgbeke".

That was the perception until a lady who was a non member, went outside, contracted another trainer (me) and came back with a jaw-dropping transformation after three months.

She reached out to the previous "mgbeke" lady and got my contact and came calling.

The year was 2015. I carried out her fitness tests and drew up her training program.

From 86kg, she dropped to a sexy, firm and beautifully sculpted 79 in a period of three months.

She disappeared thereafter, refusing to migrate to my once-weekly maintenance program.

Come 2020, five years later, precisely during the covid lockdown, she persuaded me to open shop and take her for another three months.

We negotiated and agreed on terms and I went to work.

I put her through the regular fitness tests and designed her program. From 82kg we pushed it back to 77.5kg. This took another three months.

Once again, she disappeared only to resurface again last year, 2024.

After running her through fitness tests, I spotted changes in her system. These changes would naturally make fat burn a bit more difficult compared to when she was younger.

She had hit menopause. She had type-2 diabetes ( probably developed from gestational diabetes during pregnancy). This automatically means she was becoming insulin resistant.

All of these conditions are solid barriers to rapid fat loss.

When I announced that she should be ready to workout for at least six months this time, her reply was, "even if you say one year, I am ready. All my children are away in the boarding house, including the youngest who is in SS. So it's just me and my husband in the house. And I want to go back to being an under-16 again".

Once again I went to work. This time it took us 7 whole months to achieve what normally takes three or thereabout.

Body shaping/fat burn training for a lady in her post menopausal state requires certain considerations and attention which may be overlooked in her pre- menopausal state.

Pre-menopause, fat accumulation is centered more around the hips, thighs and buttocks. But post menopause, fat concentration shifts to the abdomen with visible shrinking seen in the thigh and hips region.

This is the result of complex hormonal changes which this post is not intended to address.

So for you who wants to become sisi again after "hanging your boots", let's look at the hurdles that will be staring you in the face, as you embark on this journey.

❎You are older. That means you now have slower metabolism which translates to accumulation of more weight.

❎Because you have hit menopause, fat accumulation shifts to the abdominal region, which has always remained a perennially problem area and usually the last bodypart to succumb to training.

❎Third type of diabetes, gestational diabetes occurs in 7% of pregnant women but usually disappears after pregnancy. But research has shown that half of those women who had it eventually develop type two diabetes.

What this means is that your pancreas will produce little or no insulin. And without Insulin carbohydrates can't be utilized. This will lead to the flooding of your bloodstream with increasing loads of carbs which results in severe health complications including weight gain, deteriorating eye sight, kidney issues etc.

Have this checklist at the back of your mind as you embark on this new journey. You will need to work a little bit harder and smarter. And above all, be consistent. Avoid your bathroom scale as much as possible so you don't get discouraged.

To your health and fitness.

Steve Ndukuba,

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.

THE LAZY MAN'S WAY TO QUICK AND LASTING WAIST AND JOINTS PAIN TREATMENT AND FLAT TUMMYDear Sir/Ma,❌Are you forty or abov...
24/01/2025

THE LAZY MAN'S WAY TO QUICK AND LASTING WAIST AND JOINTS PAIN TREATMENT AND FLAT TUMMY

Dear Sir/Ma,

❌Are you forty or above?

❌Do you suffer from severe lower back (waist) pain?

❌Are you sick and tired of guzzling pain killers that provide little or no cure?

❌Is your vertebrae column screaming for decompression and re-alignment?

❌Do you also suffer from severe joints pain?

❌And needs help getting up from a seat?

❌How about a vigorous 3-min workout instead of hours in the gym.

❌Do you spend hours sitting in front of your computer?

❌And gets up every hour to stretch?

❌Or perhaps you just want a flatter tummy without all the back-breaking sit-ups and crunches?

❌How about saving every kobo you budgeted for massage henceforth?

❌Or perhaps, you are bed-ridden and considering surgery for your lower back?

❌Or just maybe, all you want is improved blood circulation, better clarity and mental focus?

🎯If you answered YES to one or more of these questions, then this Inversion Therapy Table is for you!💯

Sample Routine:

⏰: 3 MINUTES a day, Repeated 3X - (Monday, Wednesday and Friday) That's all for a week.

BENEFITS:
The benefits of a healthy back, pain-free joints and a firm flat stomach cannot be over emphasized.

They include:

✅ Pain-free lower back.

✅ Pain-free joints.

✅ Shrinking waistline.

✅ Vigorous full body stretch and exercise in 3 minutes, ensuring privacy and eliminating the need for costly massage.

✅ Improved posture.

✅ Confident carriage.

✅ Improved circulation.

✅ Improved energy.

✅ More youthful look.

✅ Improved productivity.

✅ Enhanced flexibility.

✅ Improved alertness.

✅ Better mental focus.

BONUS: [Cost = N27K]
When you pick up one of the few machines available, I will spend up 30 minutes on WhatsApp with you to explain how you can combine water with your routine to achieve the listed benefits for life.

FEATURES:
⚖️The machine weighs roughly 22kg and can be folded and tucked into the trunk of your car for easy movement.

🔩It is made from carbon steel for that extra strength and lighter weight compared to regular steel.

📝Attached is a USER MANUAL detailing the exercise routines for healthy back, joints and flat stomach and for assembling the equipment.

PRICE IS N275K. ONLY.

PICK UP/DELIVERY OPTIONS:

1. Pick up from our Office/Fitness Studio:

MarathonFit NG,
Suite CC2, Plot 1 Mission Street,
Satellite Town, Lagos.
📞08027007575

Or

You make a down payment of N25K. We deliver to you and collect the balance of N250K.

PS. All you need is 3 MINUTES A DAY, 3X a week. That's a TOTAL OF 9 MINUTES a week.

💯YOUR RELIEF STARTS IMMEDIATELY with your very FIRST SESSION.

💯And you are on your way to PAIN-FREE KNEES, ANKLES AND WAIST for life.

PPS. This is one machine your doctor would wish you never purchased.

PPPS. This is a lifetime investment that pays you and your family dividends for life.

To Your health and life-long fitness,

Steve Ndukuba,

Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.

POWER YOUR WORKOUTS FOR LASTING FAT BURN, IMPROVED PERFORMANCE AND QUALITY MUSCLES.Are you looking to build lean mass, s...
11/11/2024

POWER YOUR WORKOUTS FOR LASTING FAT BURN, IMPROVED PERFORMANCE AND QUALITY MUSCLES.

Are you looking to build lean mass, shed unwanted fat and enhance your good looks? Then Pro Creatine Complex is for you! This advanced formula combines premium quality creatine monohydrate with scientifically proven bodybuilding and fat burning ingredients and branched-chain amino acids (BCAAs), in their precise scientifically approved ratio to deliver lasting results.

✅KEY BENEFITS:

✅Build Lean Muscle Mass: Achieve a sculpted physique with this advanced muscle-enhancing formula.

✅Burn Stubborn Fat:
Improves your body's natural fat-burning (thermogenic) system, thereby helping you to burn fat faster.

✅Boost Strength and Power:
Experience explosive energy and reach new progressive physical performance levels.

✅Enhance Libido:
Increase vitality and passion, thereby enhancing both physical and personal satisfaction.

✅Speed Up Recovery:
Recover faster from your workouts' aches and pains and keep pushing forward toward your fitness goal.

✅Perfect for All Fitness Levels:
From beginners, weight watchers to elite athletes, this supplement supports everyone.

✅Premium Quality Ingredients:
Formulated with the highest quality ingredients for safety and effectiveness.

✅No Age Or Gender Restrictions:
It is classified a food-grade supplement and therefore, it's safe and perfect for teenagers and seniors, male and female.

Order now and take advantage of our limited-time, promotional price offer for December 2024.

1 Pack = #27,500/free delivery
2 Packs = #53,000/free delivery
4 Packs = #100,000/Gym owners/distributors' deal.

OR

You can pick up your package from our gym.
Suite CC2, Plot 1, Mission Street, Satellite Town, Lagos.

Whatsapp 08077859929

Thank you for visiting our page.Fitness Nutrition Review is an arm of MarathonFit Ng committed to the research, review, ...
09/11/2024

Thank you for visiting our page.

Fitness Nutrition Review is an arm of MarathonFit Ng committed to the research, review, education and sales of supplement to individuals and organizations who want value for their money, an eye for the cutting-edge and life-long performance delivery.

Here, we review and educate the public on supplements for body building, fat burn, libido boosting, strength/stamina, radiant health and preventive health measures.

From the above, it is clear that we are not just about marketing supplement. We are committed to separating the chaff from the wheat as far as what we bring to the market is concerned. It is either the most potent, safest or nothing.

Our files are filled with testimonials from actors, sports persons, models, high network individuals, security personnel and regular everyday people, who depend on us to meet their specific needs in terms of cutting-edge nutrition consultation, exercise prescription and supplementation.

All of these are attributable to the dedicated and indefatigable team under the leadership of our head honcho, Steve Ndukuba, MCS, CPT, Certified Master Trainer, Performance Nutrition Specialist and Sports/Fitness Supplement Alchemist.

We are not your regular puffy-faced medical laboratory research types. Rather we chose to walk the walk and talk the talk by practicing in the trenches where theories meet practice, for lasting real world results, physical transformation and performance.

Our other services include: programs for stroke rehabilitation, post orthopedic rehabilitation, fat burn/body shaping for ladies, high blood pressure/diabetes diet and exercise program, personalized fitness programs that address specific individual needs, including lower back pains, erectile disjunction and quick ej*******on.

We are not into quick fixes. Rather we run tests, analyze the results and design/prescribe exercise routines, nutrition protocols and supplementation programs that deliver lasting, cutting-edge, real world results, that translate to commendations and complements both in the other room and in the field of play, irrespective of your age, gender and previous health challenges.

We will be happy to serve you. Thanks again for stopping by. Hit the "Like" and "Share" buttons to spread the word.

05/11/2024
I DON'T TAKE SUPPLEMENT. I TRAIN "NATURAL"[II]A few years ago, I was at the national Stadium Lagos. I had been invited b...
04/11/2024

I DON'T TAKE SUPPLEMENT. I TRAIN "NATURAL"[II]

A few years ago, I was at the national Stadium Lagos. I had been invited by a sports association to pitch supplement.

Having been handling this type of presentation for quite some years, I have been able to develop a simple strategy that seems to make things a lot easier and seamless.

So in line with my approach, I had given out a few complementary packs of a supplement brand to a few members and coaches of the association about a month to the presentation.

This helps to sort out the issue of whether the product is potent or not and a month is more than enough time to ascertain that.

As a result, several days before the meeting, I had been receiving calls from some members of the association as they placed orders, proof that the product is delivering on its promise.

This development, as usual, had sort of reduced the presentation to a somewhat question and answer session lasting about half an hour.

My next appointment was in two hours time, in the other facility, just across the road from where I was.

With all this free time on my hands, I had decided to explore the stadium, with the hope of making more connections.

I made enquiries and was directed to the other gyms in the facility. I started with what turned out to be the biggest.

The very moment I stepped into the place,I felt this strong impression that something there was not right. I didn't know what it was. But I could feel it.

It was a Saturday morning and the place was jammed to the brim, with young guys pounding, groaning and sweating in every nook and cranny of the gym, equipped with those less than modern strength pieces that usually come with lifetime warranties.

As I stood waiting for the lead coach, whom I was told stepped out to pick up something, I kept scanning the place as I tried to place a finger on what this feeling was all about.

And then I saw it.

Standing at about 6' 3", around 83kg, with a sallow skin and hungry-looking, he appeared to be a year or two less than 50.

He was introduced as the head coach of the gym and I followed up by introducing myself.

We exchanged pleasantries, talked briefly about fitness training, fitness business and clients' expectations/experiences.

I then announced my reason for coming - to become his go-to-guy for supplements for his clients.

In the blink of an eye, the broad smile on face disappeared, and was replaced by an angry expression.

He raised his right hand dramatically, pointed to the exit door ( he was dismissing me impolitely) and said, "when you leave now, go down that corridor. Towards the end, you will see a door on your left side. Go in there. The people in that gym are those who have interest in what you have come to pitch".

He was rude. He was uncultured. And he was the very definition of ignorance as far as fitness nutrition, dieting and supplementation is concerned.

I had showed up alone. Rebuking his arrogance the way it would have pleased me might have degenerated into a brawl. And the numbers were stacked high against me.

I stood just long enough to pass the message that I was staring at the knot on the right side of his now oversized dirty boxer shorts. And then as I made to leave, I gave him my parting shot: "coach, even if you do get a new pair of shorts that snuggly fits you today, in two months you will end up knotting them like the one you have on".

Obviously, he had brainwashed his clients into believing that diet supplementation is wrong and unhealthy. And they had bought his ignorance line, hook and sinker. And we're paying dearly for it.

These were human beings moving insane loads of weight and we're supposed to reaping the benefits of their effort. Yet there they were looking like people confined in a N**i prisoner-of-war camp, malnourished and burnt out.

Not one single person there showed any sign of achieving a spectacular physique, which is very unusual. Even backyard gyms made from metal scraps and bricks always have a promising trainee or two. But that wasn't the case here.

Unknown to them, they were busy burning whatever little 'meat' they had, to fuel their workouts. In other words, they had reduced their bodies to a perpetual catabolic (muscle burning) state instead of the much desired anabolic state, which is their reason for their being there in the first place. Any wonder they all looked completely burnt out with the attendant signs like accerated aging, fatigue, poor skin, reddish, tired eyes etc.

Fitness workouts are stressful. We all know this. But they are good stress needed to combat bad stress. But then doubling or tripling the stress level is unacceptable. The consequences, sooner or later, will lead to devastating health challenges.

Anyway, on getting to the other gym, I felt at home. The energy was strong and positive. The contrast was indescribable, an amazing reflection of the power of cutting-edge nutrition and supplementation, driven by an Amazon, who is soaking up knowledge in her chosen career by aligning herself with nerds who are in the trenches.

That story will be the last instalment of this piece. Stay tuned.

To your health and fitness.

Steve Ndukuba, Your-down-in-the-trench, where-theories-meet-practice, Certified Master Trainer, Performance Nutrition Specialist and Sports and Fitness Supplement Alchemist.





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