21/12/2025
Chidi Ajaere didn’t build GIGM from scratch.
He inherited it — and that was the h@rd part.
Because inheriting a business is often more dang£r0us than starting one.
When his father p@ssed on, God is Good Motors was profitable, yes
but it was still a typical Nigerian transport company.
R0ugh drivers.
D!rts parks.
Shouting t0uts.
Zer0 structure.
Most “rich kids” would have done the obvious thing:
Enjoy the c@sh flow.
Milk the brand name.
Watch the business slowly d!e.
Chidi chose war.
He decided to sanitize the system.
What he applied was a quiet but powerful strategy I call
The Premium Shift.
Here’s how a bus company became a logistics empire:
First, he fixed the real dis££s not the symptoms
In Nigerian transport, the biggest pr0blem isn’t fuel.
It isn’t roads.
It’s the driver.
Drivers were known for reckl£ssm£ss and rud£n£ss.
Chidi didn’t just f!re them.
He reprogrammed them.
Drivers became “Captains.”
Suits.
Ties.
Clear rules.
Speed limit capped at 110km/h.
Then he told them something radical:
“You are not driving a danfo. You are piloting a ship.”
And here’s the lesson:
When a man’s identity changes, his behavior follows.
Customers felt it immediately.
Next, he brought the airline mindset to the motor park
Before GIGM, transport meant chaos.
You arrive early…
Then you wait.
“One more passenger!”
“Just one more!”
Two hours gone.
Chidi killed that madness.
He introduced scheduled departures.
8:00 AM means 8:00 AM — full or empty.
People laughed.
Critics scre@med.
“He’ll l0se money!”
And yes he did.
He l0st che@p customers.
But he gained something far more valuable:
serious customers — business people who paid extra for time, order, and predictability.
They didn’t want che@p.
They wanted certainty.
Then he saw the future before it arrived
Chidi noticed a shift most people ignored.
Soon, moving parcels would matter more than moving people.
Instagram vendors.
Online stores.
Jumia.
E-commerce.
So he built GIGL a full-scale logistics platform powered by technology.
Today, GIGL isn’t just a company.
It’s infrastructure.
A backbone of Nigerian e-commerce.
He didn’t wait for transport to coll@pse.
He built the lifeboat before the rain started.
Why does this story matter to you?
Because many of you are running “local” businesses.
You’re a tailor.
A mechanic.
A caterer.
A service provider in a “d!rty” industry.
And you think being corporate isn’t for you.
Chidi Ajaere proves this:
There is no local industry.
Only local thinking.
If you can bring order to chaos,
structure to noise,
and dignity to neglected work —
you won’t just survive in that industry.
You’ll rule it.
Don’t just run a business.
Upgrade it.
If this helped you think differently and you want to reposition your business for a premium market,
reach out for a business consultation
Wisdom or Trash
