3X3 Unites

Our aim is to empower the next generation, supporting their development and helping them succeed in life.

From the streets to the world’s top stages, we’re building a global legacy by empowering youth, inspiring communities, and connecting people through the transformative power of 3x3. A foundation based in Amsterdam with the mission to promote the growth of 3x3 basketball in the Netherlands, while using the sport as a powerful tool to help young people develop essential life skills. Through our programs, we engage youth and create opportunities for personal growth, teaching values like teamwork, leadership, and resilience both on and off the court.

19/02/2026

3X3 FESTIVAL - Join us in celebration of 3X3 Unites 10 years anniversary!

For 10 years, we’ve lived by three words: PLAY, UNITE, EMPOWER!

Now we are bringing everything together - from the streets to the top! We are bringing our street league finalist to the biggest stage of 3X3 in the world, shoulder to shoulder with the best ones in 3x3!

And no matter if you are a street league vet, or just here for the energy, we have something for you! Talks, workshops and much more coming to connect grassroots with the world-class!

We are celebrating where we came from, and where we are going next! Join us!

Hit the link in bio to find more about it ⤴️

17/02/2026

10 years on the streets - 10 years of

We started our journey in 2016., and this year, we are going bigger than ever!

And we look fresh 👀

Stay tuned.

video: .jocic

11/02/2026

LEADERS OF UNITES NO. 129 - Raphalee Kesser
“I learned that when we work together, we can organize something awesome.”

Raphalee Kesser is a prime example of what happens when talent meets leadership.

Through the 3X3 Leader Courses, she transformed her love for the game into a tool for personal growth—learning the art of collaboration and the confidence to lead.

Now a key part of the Paper Dome team, she’s mentoring the next generation and proving that you can be a marketing student, a future physio, and a fashion designer all at once.

Keep an eye on Raphalee—she’s not just playing the game; she’s designing its future.

Read Raphalee’s whole story via link in bio and story.

👤 .otw
📷

30/01/2026

Ready to go behind the scenes of the world’s biggest 3X3 stages? Only 2 weeks to go!

3X3 Leaders, it’s time to master the art of event production! Join our Events Team and learn from the pros who pull off everything from local events to the World Tour.

Whether it’s a massive stadium or a local court, we’re showing you how to build an unforgettable experience without the stress.

What you’ll master:
* Teamwork: How we build 3X3 Unites events from the ground up.
* Turning a game into an unforgettable day for players and fans.
* Organizing gear, managing setups, and mastering the breakdown like a pro.

👉 Sign up now via the link in our bio. Don’t miss your chance to lead the court!

28/01/2026

LEADERS OF UNITES NO. 128 - Doah Sanal
At just 16, Doah is chasing a dream that took years to discover. He played football. He tried handball. But the moment he watched his dad’s basketball training, something clicked.
 That was HIS game.

Now standing at 1.94m, training 5 days a week, hitting the gym, and wearing his holy grail Kobe 9s that took him a YEAR AND A HALF of raffle entries to finally win.
(He only wears them on game days because they’re that special 😅)

Here’s his biggest lesson: start sooner. When he sees the skills those young kids at his club already have, he thinks about all the time he could’ve had. But regret? Nah. That just fuels him harder.

He went from barely talking to people to leading 3X3 sessions every Sunday. Basketball didn’t just teach him the game—it taught him how to connect, how to include everyone, how to show up.

And now? Try-outs in Turkey are coming up. If he makes it, he’s moving. Because for Doah, this isn’t just a hobby anymore.

This is everything.

👤
📷

14/01/2026

LEADERS OF UNITES NO. 127 - Abel Ackon Mohammed
From Ghana to Amsterdam, his journey has been defined by one thing: the courage to start over. 
Abel moved to the Netherlands at 16, leaving friends and a life behind in search of new opportunities. He wasn’t the most talented basketball player, and didn’t know a thing about cameras, but if there is one thing he has learned, it’s that effort outweighs talent every single time.

Through Abel found more than just a sport—he found a platform to grow. From learning how to lead and communicate with the youth to mastering the art of filmmaking at the Audio Visual Academy and Unites, every challenge has been a stepping stone.

Today, Abel is not just a student or a leader; He is contributor. His goal is to give back to the community that gave him a chance. To everyone out there doubting their start: stay persistent. The opportunity is there if you’re willing to put in the work.

Read Abel’s whole story via link in bio and story.

👤
📷

05/01/2026

More than 160 participants at the Winter 3x3 Tournament in Hoofddorp 🤯🤯

Starting the year with a bang!
Our amazing community showed out, big love to everyone who played, supported and made it special!

📷:

24/12/2025

“Where you come from, doesn't determine where you will end up”

& shared their life stories and advices for our Leaders, and inspired them to chase the “Gold” in their lives, during very special evening at our 3X3 Unites Academy!

Read more about it at the link in our story ⤴️

16/12/2025

Ever played 3x3… in the dark? 👀✨🏀

The Kanaleneiland 3X3 Leader Course end-event came to life with a glow-in-the-dark tournament, the moment where the group put their learnings into action and hosted an event for their own community. 💫

From planning to play, this night was about ownership, creativity and bringing people together. And yes.. there was plenty of playing, laughter and good energy along the way! 🔥

Video: .jocic

10/12/2025

Our 3X3 Leaders continue to be the heartbeat of everything we do. 💛💪

Throughout 2025, we’ve highlighted 22 amazing individuals who shaped our community with their stories, their energy, and their leadership. Each one reminds us why 3X3 is more than a game.

Swipe to revisit their journeys, and check the link in our bio to dive into every story. 👀✨

Which 3X3 Leader inspired you the most this year? Drop their name below! 👇🔥

.groningen .amsterdam .haarlem .amstelveen .rotterdam .hilversum

09/12/2025

A golden night at the 3X3 Unites Academy! ✨📖

Yesterday, Olympic gold medalist and author took our 3X3 Leaders behind the scenes of their brand-new book Goud, a story rooted in the Bijlmer and written for anyone chasing their own “gold.” 🥇

They opened up about mindset, identity, creativity, culture, and the power of opportunity. What followed was a real and inspiring conversation about ambition and the drive to keep going. 🙌

The night closed with a Q&A, signed books, and a whole lot of motivation to fuel our own journeys. And then the energy flipped into full competitive mode as everyone hit the court and started ballin’. 🔥🏀

A night full of community, inspiration, and stories that matter. ❤️

Photos: .jocic

Adres

Amsterdam

Website

http://www.3x3unites.com/

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